Publications

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

(e.g., email addresses) at the time of checkout. Index soon added automated marketing tools and payment/security tools (e.g., encryption) to its product portfolio. However, selling to large retail chains had... View Details

Keywords: Dina Gerdeman

Web

Lifelong Learning - Alumni

other subject experts addressing timely topics on business and society, recorded live in Klarman Hall. Includes presentations from recent conferences, reunions and other events. Career Coaching for You, for Free An HBS career coach can... View Details

20 Mar 2009
Working Paper Summaries

Catering to Characteristics

Keywords: by Robin Greenwood & Samuel Hanson; Technology

2019
Chapter

From Coast to Hinterland: Fiscal State Formation in British and French West Africa, c. 1880–1960

By: Ewout Frankema and Marlous van Waijenburg

This chapter contrasts and compares the ways different colonial states in West Africa developed local fiscal capacity. We show that per capita revenues were higher in the more commercialised coastal export economies than in remote parts of the interior. We argue that... View Details

Keywords: Fiscal Capacity; Public Debt; French West Africa; British West Africa; Geography; History; Africa

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16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every market entails a trajectory of... View Details

Keywords: by Martha Lagace; Financial Services

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Consumer Products Industry

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

October–November 2019
Article

A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure

By: Michael Clement, Joonho Lee and Kevin Ow Yong

Prior research finds that there is a delayed reaction to both analyst-based earnings surprises and random-walk-based earnings surprises. Focusing on the market reaction from the post-announcement window, prior studies show that analyst-based drift is larger than random... View Details

Keywords: Business Earnings; Financial Reporting; Market Timing; Behavioral Finance

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26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

connected than oneself was associated with more friendship formation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53066 Lessons Unlearned? Corporate Debt in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha... View Details

Keywords: Sean Silverthorne

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could... View Details

Keywords: by Julia Hanna; Publishing; Advertising

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

during the pandemic gave researchers an opportunity to look at the impact of an influx of liquidity into the market and its relationship to cryptocurrency investing. Di Maggio and his team examined levels of cryptocurrency investing at... View Details

Keywords: by Ben Rand

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

30 Jan 2018
Working Paper Summaries

Credit Supply Shocks, Network Effects, and the Real Economy

Keywords: by Laura Alfaro, Manuel García, and Enrique Moral-Benito

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement and responsiveness. The hope is an improvement in View Details

Keywords: by Martha Lagace

February 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs... View Details

Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)