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  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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  • 10 Sep 2010
  • Working Paper Summaries

The Impact of Corporate Social Responsibility on Investment Recommendations

Keywords: by Ioannis Ioannou & George Serafeim; Financial Services
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

produce incremental market share in a crowded market—then it’s not worth pursuing,” he says. IMPLICATIONS FOR MANAGERS The implication for managers is that sharp incentives can be effective in eliciting creative effort from employees—but... View Details
Keywords: by Michael Blanding; Advertising

    Yifei Wu

    Yifei Wu is a doctoral student in the Strategy Unit at Harvard Business School with primary research interests in innovation and entrepreneurship in emerging markets. She works with impact-driven ventures to understand challenges and frictions to successful value... View Details

    • 2024
    • Working Paper

    Contributing to Growth? The Role of Open Source Software for Global Startups

    By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
    How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details
    Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy
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    • 11 May 2018
    • News

    Online Ad Targeting Does Work—As Long As It's Not Creepy

    • 08 Dec 2023
    • Video

    Family Businesses in MENA: Setting the Gold Standard

    • June 2012
    • Case

    GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships

    By: Arthur A. Daemmrich and Ian McKown Cornell
    Three years into a major public-private partnership between GlaxoSmithKline and Fiocuz, Brazil's principal health institute, the company assesses technology transfer and joint research under the agreement. GSK was selling its Synflorix vaccine (against pediatric... View Details
    Keywords: Public-Private Partnerships; Business and Government Relations; Foreign Direct Investment; Health Care and Treatment; Globalized Firms and Management; Biotechnology Industry; Pharmaceutical Industry; Brazil
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    • September 2003 (Revised October 2005)
    • Case

    Performance Pay for MGOA Physicians (A)

    Examines the transition of an orthopedic surgical group at a premier teaching and research hospital from a system in which the surgeons are compensated with flat salaries to a system where they are compensated based on profitability. Allows for an examination of... View Details
    Keywords: Value Creation; Motivation and Incentives; Nonprofit Organizations; Health Care and Treatment; Compensation and Benefits; Health Industry
    Related
    • 26 Sep 2011
    • HBS Case

    HBS Cases: Lady Gaga

    Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
    Keywords: by Carmen Nobel; Entertainment & Recreation; Music
    • April 22, 2021
    • Article

    Shareholders Are Pressing for Climate Risk Disclosures. That's Good for Everyone

    By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
    Does shareholder activism induce firms to voluntarily disclose climate change risks? And how do markets respond to these disclosures? New research finds that the extent of climate-risk disclosure increases by approximately 4.6% for each environment-related proposal... View Details
    Keywords: Reporting; Transparency; Activism; Shareholder Activism; Shareholder Engagement; Climate Change; Corporate Disclosure; Investment Activism; Business and Shareholder Relations
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    • 08 Jul 2008
    • First Look

    First Look: July 8, 2008

    such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments.... View Details
    Keywords: Martha Lagace
    • 12 Nov 2012
    • Research & Ideas

    Pay Workers More So They Steal Less

    at Urbana-Champaign. “Our study suggests that an increase in wages will decrease theft, but won't fully pay off” With this research, Sandino and Chen contribute to a growing body of knowledge about how wages affect employee behavior and social norms in the workplace.... View Details
    Keywords: by Kim Girard; Retail
    • Research Summary

    Analyst Disagreement, Mispricing and Liquidity (with Ronnie Sadka)

    We document a close link between mispricing and liquidity by investigating stocks with high analyst disagreement. Previous research finds that these stocks tend to be overpriced, but prices correct down as uncertainty about earnings is resolved. We conjecture that one... View Details
    • 27 Feb 2006
    • Research & Ideas

    When Rights of First Refusal Are a Bad Deal

    economics, and market design, was that the right was structured as what he terms a Before and After Right of First Refusal (BA-ROFR). The right holder is offered an initial deal by the asset owner—the landlord offers to sell the flat to... View Details
    Keywords: by Sean Silverthorne; Construction; Real Estate; Entertainment & Recreation
    • 13 Mar 2017
    • News

    Amazon Brick & Mortar

      Brian J. Hall

      Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

      Keywords: accounting industry; consulting; consumer products; executive search; financial services; high technology; investment banking industry; management consulting; private equity (LBO funds); restaurant; sports; venture capital industry
      • 17 Jan 2017
      • First Look

      First Look at New Research: January 17

      in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing theories and evidence... View Details
      Keywords: Sean Silverthorne
      • 12 Feb 2013
      • Working Paper Summaries

      Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

      Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir
      • 21 Feb 2005
      • Op-Ed

      Is Business Management a Profession?

      in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details
      Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice