Publications

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

constituting a 1.8 to 3.2 percent reduction in sold-out probability. "I hope regulators will start seeing all these pieces of digital data as useful in helping them do a better job." They also compared hygiene compliance across... View Details

Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

2024
Case

EPCorp: Convincing the C-Suite

By: Jacob M. Cook

In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details

Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy

Web

Business Insights Blog | HBS Online

Digital Innovation and Strategy Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy Dynamic Teaming Economics for Managers Entrepreneurial View Details

29 Oct 2013
First Look

First Look: October 29

since the 1980s has coincided with a strong revival in interest in local traditions and practices, which is particularly noticeable in some of the fastest growing emerging markets such as China. Working Papers Do Measures of Financial... View Details

Keywords: Sean Silverthorne

October 2023 (Revised March 2024)
Case

Fantuan

By: Feng Zhu and David Lane

In 2023, CEO Randy Wu was considering the optimal growth strategy for Fantuan, a restaurant food delivery platform that had expanded from its 2014 founding in Vancouver, Canada to serve the Chinese demand for Asian cuisine in urban markets across Australia, Canada, the... View Details

Keywords: Business Startups; Customer Focus and Relationships; Diasporas; Entrepreneurship; Digital Platforms; Growth Management; Business Strategy; Diversification; Expansion; Growth and Development Strategy; Service Industry; Food and Beverage Industry; United States; Canada; United Kingdom; Australia

Web

Frequently Asked Questions | HBS Online

contact us through our Support Portal . Please note: participants who have completed one or more courses within a Learning Track that does not yet contain three eligible courses—such as Marketing and Digital... View Details

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

as an adjunct professor at Bentley University in Marketing and Entrepreneurship. His higher education career has focused on innovating and maximizing the value proposition of public higher education in serving students and communities.... View Details

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

01 Dec 2023
News

Case Study: Staking a Claim

traditionally associated with growing up and choosing instead to rent cars and apartments, even if they have the means to buy. Surround is a digital insurance agency that operates in 30 states and offers just the right insurance for these... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

does it take to find a reliable vaccine? What can you tell ... Could you just help me understand what does it take? Frazier: Well, first of all, it takes a lot of time. I think the record for the fastest vaccine ever brought to market was... View Details

Keywords: by Staff; Pharmaceutical

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Andrew Binns, a consultant affiliated with HBS’s Digital Initiative. Tushman, the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, chairs the Advanced Management Program at HBS. He co-wrote the book with... View Details

Keywords: by Lane Lambert

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

cassettes or digital content. My fear is that the growth of the industry is going to be limited by capacity. Gazette: Why do a few older technologies, like vinyl, fountain pens, and mechanical watches, enjoy a renaissance while most do... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts