consumer behavior - Publications - Faculty & Research

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

concerns to the company’s management, including in regard to corporate culture and the ethical behavior of Zantech’s competition, is provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52849 In Pursuit of Everyday... View Details

Keywords: Sean Silverthorne

16 Jul 2013
First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details

Keywords: Anna Secino

03 Aug 2010
First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details

Keywords: Martha Lagace

15 Feb 2011
First Look

First Look: Feb. 15

trends. Happiness Adaptation to Income and to Status in an Individual Panel Authors:Rafael Di Tella and Robert MacCulloch Publication:Journal of Economic Behavior and Organization (forthcoming) Abstract We study adaptation to income and... View Details

Keywords: Sean Silverthorne

04 Oct 2011
First Look

First Look: October 4

consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing... View Details

Keywords: Sean Silverthorne

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

lump sums to estimations of RVU volumes if the crisis didn’t happen. My hope is that this crisis will provide the opportunity to rethink physician compensation in a way that maps physician incentives to the behaviors that generate value... View Details

Keywords: by Danielle Kost

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

traditional question of how the inflow of foreign workers affects native employment and earnings to explore effects on innovation and productivity, wage inequality across skill groups, the behavior of multinational firms, firm-level... View Details

Keywords: Dina Gerdeman

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details

Keywords: by Sara Grant; Technology

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details

Keywords: by Paul Guttry; Health; Education

02 Jun 2009
First Look

First Look: June 2, 2009

and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists of consumers sharing music,... View Details

Keywords: Martha Lagace

10 Mar 2009
First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details

Keywords: Martha Lagace

September 2017
Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble

This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details

Citation

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

Citation

Educators

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

to cross ethical boundaries. What this research suggests is that everyone, regardless of their ethical foundations, has the capacity to behave dishonestly. In fact, most individuals start with good intentions, but ultimately engage in unethical View Details

Keywords: by Sean Silverthorne

13 Jan 2015
First Look

First Look: January 13

http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

(Studies 3 and 4), we find that dishonest behavior increased moral disengagement and motivated forgetting of moral rules. Such changes did not occur in the case of honest behavior or consideration of the... View Details

Keywords: Martha Lagace

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

Citation

Purchase

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details

Keywords: by Raymond Burke; Retail

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

Effective value-based competition will be centered on addressing health conditions over the entire life cycle of care (not the specific components of care such as surgery, office visits, home care, and so on), and competition will shift from local in nature to regional... View Details

Keywords: by Michael E. Porter; Health

25 Feb 2014
First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat... View Details

Keywords: Sean Silverthorne

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First Look at New Research and Ideas, July 18, 2017

First Look: July 16

First Look: August 3

First Look: Feb. 15

First Look: October 4

Post-COVID Health Care: More Screens, Less Red Tape?

New Research and Ideas, June 5, 2018

Sorting Out the Patent Craze

What Health Care Managers Need to Know--and How to Teach Them

First Look: June 2, 2009

First Look: March 10, 2009

Dick's Sporting Goods

Dick's Sporting Goods

The Most Important Management Trends of the (Still Young) Twenty-First Century

First Look: January 13

First Look: May 12, 2009

CVS Health: Promoting Drug Adherence

Confronting the Challenges that Face Bricks-and-Mortar Stores

Solving the Health Care Conundrum

First Look: February 25

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