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- All HBS Web
(1,666)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (754)
- Fast Answer
Managing Service Operations: Research resources for new service design
and industry news. Business Insider Provides proprietary news on companies, largely in the tech and finance space. Note: Follow the instruction on the page to set up individual account. Notes: Baker Library has much more resources on company and industry/market... View Details
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the relevant engineers.... View Details
Keywords: Consulting
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and stitching. We had... View Details
- September 2006 (Revised March 2007)
- Case
QuickBase
By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's profit potential based on the... View Details
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States; Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground, where a lot of consumer... View Details
- 2011
- Chapter
How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details
Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?" In Explorations in the Economics of Aging, edited by David A. Wise, 75–96. Chicago: University of Chicago Press, 2011.
- September 1999 (Revised February 2004)
- Case
Juice Guys (B)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
- Career Coach
Katherine Manweiler
Katherine is eager to support students in a variety of ways including: consulting, VCPE, and hedge fund case interview prep; behavioral interview prep; crafting a cohesive and compelling personal narrative; deciding between different... View Details
- Student-Profile
Talia Gillis
consumer finance. I am interested in how the market and regulatory structure impact the way people interact with financial institutions and engage in financial transactions. The study of the process by which regulators adopt policies, and... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative models to help appreciate the behavioral processes associated with successful cross-functional and cross-firm alignment in supply/demand planning. We model... View Details
Keywords: Martha Lagace
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent creativity... View Details
- Profile
Justine Lelchuk
consumer products," she says. "I loved the fact that I was working with tangible agricultural goods: grains, soy beans, adjuvants that help increase crop yields." When Justine was accepted to HBS, Deloitte sponsored her in... View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
team up with partners.” That could mean well-established figures like Taylor Swift and Ariana Grande, in addition to influencers and creators like Huda Kattan, whose show, Huda Boss, streams on Facebook Watch; Kattan can then sell her products directly to View Details
Keywords: Julia Hanna
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- March – April 2008
- Article
Customer Preference Discontinuities: A Trigger for Radical Technological Change
By: Mary Tripsas
What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details
Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development
Tripsas, Mary. "Customer Preference Discontinuities: A Trigger for Radical Technological Change." Managerial and Decision Economics 29 (March–April 2008): 79–97.
- 28 May 2019
- News
Leading Questions
and has worked with dozens of companies, primarily in North America and Europe. Although the team expected their clients would be mainly tech companies, which are typically hungry for data and eager for experimentation, they have drawn interest from a diverse array of... View Details
Keywords: April White
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna Badmaeva (GMP 12, 2012) via... View Details