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- All HBS Web
(1,979)
- News (346)
- Research (1,267)
- Events (10)
- Multimedia (26)
- Faculty Publications (854)
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- 14 May 2013
- First Look
First Look: May 14
effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 Marketing Science The... View Details
Keywords: Sean Silverthorne
- 24 Feb 2009
- First Look
First Look: February 24, 2009
which the instruments of accountability are at least as likely to reproduce relationships of inequality as they are to overturn them. Deterring Online Advertising Fraud Through Optimal Payment in Arrears Author:Benjamin Edelman... View Details
Keywords: Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of... View Details
Keywords: Sean Silverthorne
- September 2007
- Case
Metro International S.A.
By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the... View Details
Keywords: Business Model; Business Strategy; Competitive Strategy; Digital Marketing; Advertising; Expansion; Globalized Firms and Management; Journalism and News Industry; Spain
Khanna, Tarun, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen, and Anders Sjoman. "Metro International S.A." Harvard Business School Case 708-429, September 2007.
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
increases the entrant’s incentive to expand. Incumbent profits increase with interconnectivity. When advertising is inexpensive and mobile buyers consume in both local markets and the markets they visit, greater interconnectivity... View Details
Keywords: Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both... View Details
Keywords: Martha Lagace
- Teaching Interest
Overview
By: Nancy F. Koehn
My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
- December 2010
- Supplement
Ad Classification at Right Media — pre-class slides — supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- February 2008
- Teaching Note
DermaCare: Zapping Zits Directly (TN)
Teaching Note for [808064]. View Details
- 14 Jan 2014
- First Look
First Look: January 14
Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details
Keywords: Martha Lagace
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing. Five studies show when and why they backfire. Image: iStock What's the best example you've seen of a company... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
Funding. TripAdvisor recently compromised perceived objectivity by accepting hotel bookings on which it earns commissions. Previously, TripAdvisor revenues depended on travel-related advertising on the site. Having become the highest... View Details
- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
and marketing. He also put himself on the firing line, publicly taking ownership for GM's turnaround and appearing in a series of advertisements challenging consumers to compare GM autos with its competitors. Glimmers of Ford's and GM's... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
trademarks and famous names, in hopes that users will accidentally request these sites-whereupon they will receive, typically, advertisements. This piece presents the basic typosquatting business model, based on my analysis of more than 80,000 typosquatting domain... View Details
Keywords: Martha Lagace
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details
Keywords: Martha Lagace