Publications

1992
Chapter

MNCs: Get Off the Reorganization Merry-go-round

By: C. A. Bartlett

November 1991
Case

Frost, Inc. (B)

Describes the changes made to Frost, Inc. to exploit CNC technology. The focus is on the impact in each functional area. View Details

January 1995 (Revised September 2011)
Supplement

Charlotte Beers at Ogilvy & Mather Worldwide (B)

Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. View Details

Keywords: Organizational Change and Adaptation; Advertising Industry; Public Relations Industry

January 1989 (Revised February 1993)
Supplement

Warner Cable (B)

Describes the view of corporate officers regarding the changes made by General Manager Bruce McKinnon. View Details

Keywords: Organizational Change and Adaptation; Telecommunications Industry; Media and Broadcasting Industry

April 1987 (Revised March 1989)
Case

Bob Galvin and Motorola, Inc. (A)

Describes the changing environment faced by Motorola in the 1980s and the recognition by its CEO, Bob Galvin, that "change is needed." Also describes a major challenge set forth by Galvin to the organization to do something to prepare for the future. The challenge is... View Details

Keywords: Organizational Change and Adaptation; Electronics Industry

1994
Chapter

The Organization Change Imperative: A Personal Journey

By: M. Beer

Web

Business and Climate Change Course | HBS Online

Understand the science, economic impact, and policy implications of climate change Identify and communicate the risks and opportunities posed by climate change across industries Leverage insights from real-world examples to inform future strategies for View Details

17 Feb 2015
News

The First Five Years: Diogo Castro Freire (MBA 2012)

When did you realize that you wanted to make a career change? (Diogo left a career in management consulting in October 2014 to become founder/executive producer of Adaptation Now, a documentary film project that will tell the stories of... View Details

Keywords: Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

Web

Contact Us | Information Technology

wide range of interactive sessions can be adapted for the HBS Live Online Classroom. Let’s see what we can do together. Explore Testimonials The HBS Live Online Classrooms exemplify the immersive learning experiences, interactive spaces,... View Details

1994
Chapter

Strategic Change: How to Realign the Organization to Implement Strategy

By: Michael Beer and R. A. Eisentat

Keywords: Strategy; Organizational Change and Adaptation

August 1999
Case

Rob Waldron at SCORE! Educational Centers

Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, self-owned company into a professional organization. Focuses on the steps Waldron takes to... View Details

Keywords: Organizational Change and Adaptation; Education

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November 1987
Case

International Business Machines: Changes in Marketing Organization

By: Frank V. Cespedes

Keywords: Organizational Change and Adaptation; Marketing; Computer Industry; Information Technology Industry

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March 1986 (Revised May 1989)
Case

Wright Line, Inc. (B)

After working unsuccessfully for three years with the new sales and distribution channels organization, Wright Line's managers assess their experience and restructure their marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing

June 1992 (Revised May 1996)
Case

Xerox Corp.: Leadership Through Quality (C)

Reveals the course of action that Xerox took after discovering that its Leadership Through Quality program had not met all expectations. Reinforces the message that change is an ongoing and continuous effort, and that companies never achieve all of their change goals. View Details

Keywords: Organizational Change and Adaptation; Quality; Service Industry; Electronics Industry