Trusts - Publications - Faculty & Research

December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

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01 Feb 2011
First Look

First Look: Feb. 1

accountability once a problem of trust arises-a scandal in the sector or in their own organization, questions from citizens or donors who want to know if their money is being well spent, or pressure from regulators to demonstrate that... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

link individuals with crime scenes and fathers to their children. Special problems of trust have arisen, because the domain of scientific practice termed 'DNA typing' emerged in a commercial context, and its results serve as the basis for... View Details

Keywords: Martha Lagace

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

better health when we are over the crisis? Not just in terms of social justice, but economic prosperity as well? As the most trusted player, shouldn’t civil society have a pivotal role when we get back to reimagining capitalism, when the... View Details

Keywords: by Danielle Kost

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

are enough reviews I can debias--I can just select the ones that are more authentic and not consider the inauthentic ones. Q: We use our trust meter that’s built in and figure out which ones are authentic. A: Yes. And if you had a course... View Details

Keywords: by Brian Kenny; Advertising; Travel

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

they want, where they want for almost anything they desire. Associated with that, people are much more comfortable with ecommerce, giving their credit card numbers to Amazon and others, so the comfort and trust levels are much higher.... View Details

Keywords: by Sean Silverthorne; Retail

06 Apr 2010
First Look

First Look: April 6

U.S. performance as a publicly traded Real Estate Investment Trust (REIT). As an alternative, to finance this expansion, Shurgard received a proposed deal from a consortium of banks and other investors where they would provide private... View Details

Keywords: Martha Lagace

19 Dec 2006
First Look

First Look: December 19, 2006

many other investments. In the 1990s, inexperienced firms from rich countries jumped directly into huge projects in some of the world's least developed countries. Their investments reflected almost unbridled enthusiasm for emerging markets and View Details

Keywords: Sean Silverthorne

11 Apr 2017
First Look

First Look at New Research, April 11

calculations—are powerful. Even though algorithms often outperform human judgment, people resist allowing a numerical formula to make decisions for them (Dawes, 1979). Nevertheless, people increasingly depend on algorithms to inform their decisions. Eight experiments... View Details

03 Oct 2006
First Look

First Look: October 3, 2006

contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements, expertise, and financing. The company had outpaced its competitors by building the most populous online business network, but... View Details

Keywords: Sean Silverthorne

12 Jul 2016
First Look

July 12, 2016

on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details

Keywords: Sean Silverthorne

12 Apr 2016
First Look

April 12, 2016

the sailing will be smooth. Several other important pitfalls can threaten marketplaces: growing too fast too early; failing to foster sufficient trust and safety; resorting to sticks, rather than carrots, to deter user disintermediation;... View Details

Keywords: Sean Silverthorne

04 Jun 2013
First Look

First Look: June 4

examination of i) the consequences of violating the trust of market participants; ii) cultural and leadership flaws at Barclays; iii) the challenge of effectively competing in a market where systemic, and widely understood, corruption is... View Details

Keywords: Sean Silverthorne

18 Feb 2009
First Look

First Look: February 18, 2009

School Case 809-098 This case describes how Alex Wolf, the founder of a small architecture and urban planning firm based in Portland, Oregon, decides to offer partnership to two trusted colleagues, and then how strains develop in their... View Details

Keywords: Martha Lagace

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

9.88 in 1988 to 36. In January 2003 the stock price rose to 71.23. Reflecting on how they handled the crisis, Cronk said, "It was a common trust and of sharing the facts—openness we weren't sugarcoating anything, putting a Hollywood... View Details

Keywords: by Martha Lagace

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

allowing me to better understand the process by which business education emerged and how it has evolved over the last hundred years. Q: In a podcast for Princeton University Press, you said business leaders are among the least trusted... View Details

Keywords: by Martha Lagace; Education

18 Mar 2014
First Look

First Look: March 18

synergies. His brief to Vineet Nayyar-the vice chairman and managing director of Tech Mahindra and the vice chairman of Satyam-and C.P Gurnani-the CEO of Mahindra Satyam-was based on a set of clear principles: rectify the issues related to corporate governance, ensure... View Details

Keywords: Sean Silverthorne

02 Jul 2013
First Look

First Look: July 2

come. If the VC is vulnerable, use the opportunity to build trust rather than to take advantage. Focus on value-not just valuation. Nonfinancial considerations such as control are also important. Strive for understanding. Seemingly... View Details

Keywords: Anna Secino

March 2023 (Revised June 2023)
Teaching Note

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details

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Fishbowl: Scaling Up

First Look: Feb. 1

First Look: October 15, 2008

The Key to Powerful Social Change: Small Villages

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

Can Customer Reviews Be 'Managed?'

Retail Reaches a Tipping Point—Which Stores Will Survive?

First Look: April 6

First Look: December 19, 2006

First Look at New Research, April 11

First Look: October 3, 2006

July 12, 2016

April 12, 2016

First Look: June 4

First Look: February 18, 2009

Uncompromising Leadership in Tough Times

Management Education’s Unanswered Questions

First Look: March 18

First Look: July 2

Ransomware Attack at Springhill Medical Center

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