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      SustainabilityRemove Sustainability →

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      • Article

      Strategic Management of Product Recovery

      By: Michael W. Toffel
      Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details
      Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States
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      Toffel, Michael W. "Strategic Management of Product Recovery." California Management Review 46, no. 2 (Winter 2004): 120–141.
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • September 2004 (Revised June 2005)
      • Case

      QUALCOMM, Inc. 2004

      By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind
      QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details
      Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India
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      Yoffie, David B., Pai-Ling Yin, and Elizabeth Kind. "QUALCOMM, Inc. 2004." Harvard Business School Case 705-401, September 2004. (Revised June 2005.)
      • July 2004 (Revised May 2008)
      • Case

      Beacon Lakes

      By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
      In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details
      Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami
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      Segel, Arthur I., Robert Barlick Jr, and Jose Gonzalez. "Beacon Lakes." Harvard Business School Case 805-023, July 2004. (Revised May 2008.)
      • July 2004 (Revised March 2007)
      • Case

      Sony EyeToy

      By: Anita Elberse and Youngme E. Moon
      In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
      Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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      Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
      • July 2004
      • Article

      Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

      By: Das Narayandas and V. Kasturi Rangan
      Keywords: Relationships; Markets
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      Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).
      • Article

      Designing Sustainability at BMW Group: The Designworks/USA Experience

      By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
      This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details
      Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States
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      McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." Greener Management International: The Journal of Corporate Environmental Strategy and Practice 46 (Summer 2004): 103–116.
      • 2004
      • Book

      The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

      By: Marco Iansiti and Roy Levien
      Keywords: Competitive Advantage; Strategy; Innovation and Invention
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      Iansiti, Marco, and Roy Levien. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Boston: Harvard Business School Press, 2004.
      • June 2004 (Revised October 2004)
      • Teaching Note

      International Rivers Network and the Bujagali Dam Project (TN) (A & B)

      By: Benjamin C. Esty and Aldo Sesia
      Teaching Note to (9-204-083) and (9-204-139). View Details
      Keywords: Environmental Sustainability
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      Esty, Benjamin C., and Aldo Sesia. "International Rivers Network and the Bujagali Dam Project (TN) (A & B)." Harvard Business School Teaching Note 204-115, June 2004. (Revised October 2004.)
      • June 2004 (Revised April 2005)
      • Background Note

      Environmental Law in Real Estate Transactions

      By: Arthur I Segel, Jeff Mandelbaum and Armen Panossian
      Summarizes several of the major federal environmental statutes, most notably the Comprehensive Environmental Response, Compensation and Liability Act ("CERCLA" or "Superfund"). Also discusses several state and local regulations. View Details
      Keywords: Environmental Sustainability; Laws and Statutes; Real Estate Industry
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      Segel, Arthur I., Jeff Mandelbaum, and Armen Panossian. "Environmental Law in Real Estate Transactions." Harvard Business School Background Note 804-185, June 2004. (Revised April 2005.)
      • May 2004
      • Article

      Environmental Implications of Wireless Technologies: News Delivery and Business Meetings

      By: Michael W. Toffel and Arpad Horvath
      Keywords: Information Technology; Communication; Information; Environmental Sustainability; Business Ventures; Technology Industry
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      Toffel, Michael W., and Arpad Horvath. "Environmental Implications of Wireless Technologies: News Delivery and Business Meetings." Environmental Science & Technology 38, no. 11 (May 2004): 2961–2970.
      • April 2004 (Revised May 2005)
      • Case

      Telecomunicacoes de Sao Paulo SA (Telesp)

      By: Lynda M. Applegate, Elizabeth Collins and Ricardo Reisen de Pinho
      Set in Brazil during the period of telecommunication's privatization, CEO Manoel Amorim must define a sustainable strategy and build capabilities in his organization. View Details
      Keywords: Strategic Planning; Emerging Markets; Privatization; Financial Crisis; Telecommunications Industry; Brazil
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      Applegate, Lynda M., Elizabeth Collins, and Ricardo Reisen de Pinho. "Telecomunicacoes de Sao Paulo SA (Telesp)." Harvard Business School Case 804-149, April 2004. (Revised May 2005.)
      • March 2004 (Revised April 2005)
      • Case

      International Rivers Network and the Bujagali Dam Project (A)

      By: Benjamin C. Esty and Aldo Sesia
      In the summer of 2002, the International Rivers Network (IRN), an environmental NGO located in Berkeley, California, was engaged in what appeared to be the last hours of a three year campaign to stop a $582 million dam and hydropower project at Bujagali Falls in... View Details
      Keywords: Ethics; Corporate Disclosure; Project Finance; Investment; Environmental Sustainability; Projects; Developing Countries and Economies; Energy Industry; Uganda
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      Esty, Benjamin C., and Aldo Sesia. "International Rivers Network and the Bujagali Dam Project (A)." Harvard Business School Case 204-083, March 2004. (Revised April 2005.)
      • February 2004 (Revised March 2004)
      • Case

      Fuel Cells: The Hydrogen Revolution?

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details
      Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
      • February 2004
      • Case

      The Making of Verizon

      By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli
      Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of... View Details
      Keywords: Mergers and Acquisitions; Change Management; Transition; Leading Change; Organizational Culture; Risk Management; Telecommunications Industry; United States
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      Kanter, Rosabeth M., Douglas A Raymond, and Ryan Raffaelli. "The Making of Verizon." Harvard Business School Case 303-131, February 2004.
      • February 2004 (Revised March 2010)
      • Case

      Brazil 2003: Inflation Targeting and Debt Dynamics

      By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
      In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details
      Keywords: Economy; Inflation and Deflation; Money; Borrowing and Debt; Policy; Emerging Markets; Brazil
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      Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Brazil 2003: Inflation Targeting and Debt Dynamics." Harvard Business School Case 704-028, February 2004. (Revised March 2010.)
      • January 2004
      • Background Note

      Beyond the IT Monolith

      By: Marco Iansiti and Gregg Rotenberg
      Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details
      Keywords: Information Technology; Business Processes; Change
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      Iansiti, Marco, and Gregg Rotenberg. "Beyond the IT Monolith." Harvard Business School Background Note 604-070, January 2004.
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
      • 2003
      • Chapter

      Designing Sustainability at BMW Group: The Designworks/USA Experience

      By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
      This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details
      Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States
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      Toffel, Michael W., Natalie Hill, and Kellie McElhaney. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In From Principles to Practice, 57–83. Case Studies Series. Global Compact Office, 2003.
      • November 2003 (Revised April 2004)
      • Case

      Internal Governance and Control at Goldman Sachs: Block Trading

      By: Malcolm S. Salter and Ratna Sarkar
      Although the explicit problem presented in the case concerns pricing a block trade, the real issue involves the decision-making and oversight processes used to arrive at a price that is appropriate for both the client and Goldman Sachs. Asks students in assignment... View Details
      Keywords: Price; Governance Controls; Trust; Organizational Culture; Decision Making; Financial Services Industry
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      Salter, Malcolm S., and Ratna Sarkar. "Internal Governance and Control at Goldman Sachs: Block Trading." Harvard Business School Case 904-026, November 2003. (Revised April 2004.)
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