Startup Marketing - Publications - Faculty & Research

26 Jul 2016
First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet View Details

Keywords: Sean Silverthorne

02 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Energy

investing in energy through venture capital divisions. For startups in particular, Phillip noted that “As businesses are developing new services and products, they have needs for new hires who can help them in commercialization and View Details

Keywords: Energy / Cleantech

Web

Managing and Innovating in Financial Services - Course Catalog

and help firms and households save and manage risk. These financial services are provided in an array of organizations and structures – from fintech startups to private credit funds to multi-trillion-dollar global banks and large... View Details

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

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August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)

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16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value of... View Details

Keywords: by Jeffrey Bussgang

11 May 2010
First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details

Keywords: Martha Lagace

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

identified in the education and skill system, labor market incentives and flexibility, the ability to translate R&D outcomes into economic value creation, and in preparing the economy for the new realities of globalization. Maybe most... View Details

Keywords: Sean Silverthorne

26 Apr 2011
News

BioMine Strikes Gold

Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2011
News

Alumni Books

dilemmas. The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs by William H. Draper III (MBA '54) (Palgrave Macmillan) Draper looks at how the world of venture capital and entrepreneurship works.... View Details

01 Mar 2023
News

Case Study: Power Nappy

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

Web

Approaching Business with an Artistic Eye - Global Activities 2020

dress. Companies don’t create specific fashions for the region, so women who wear modest clothing struggle to find styles they like and often end up with very bland choices.” Yazan Halwani MBA 2020 The courses Halwani took at HBS and his participation in the School’s... View Details

01 Jun 2015
News

The Military and the MBA: Richard Kondo (MBA 1999)

“My most rewarding mission.” —Blending military leadership and private industry best practices Richard Kondo (MBA 1999) served as a US Navy Submarine Officer in Japan and later pursued a medical device career in marketing and business... View Details

Keywords: National Security and International Affairs; Government

02 Aug 2016
First Look

August 2, 2016

instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details

Keywords: Sean Silverthorne

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

industry, men earn 24 percent more, on average, than women, according to data from the Bureau of Labor Statistics.) These stories aren’t encouraging, though the widespread response to them is. And these numbers, and others looking at woman-founded View Details

Keywords: April White

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

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Educators

01 Mar 2012
News

Reinventing Radio Days

Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details

Keywords: Garry Emmons; internet radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

Article

Policy Implications of Weak Patent Rights

By: James J. Anton, Hillary Greene and Dennis Yao

Patents vary substantially in the degree of protection provided against unauthorized imitation. In this chapter we explore a range of work addressing the economic and policy implications of "weak" patents—patents that have a significant probability of being overturned... View Details

Keywords: Patents; Motivation and Incentives; Entrepreneurship; Competition; Policy; Innovation and Invention; Rights; Monopoly; Business Startups

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