Reward - Publications - Faculty & Research

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

been a deliberate business for a long time. Now it's not so deliberate at all. We say, lighten up. The dead serious stuff doesn't work." 2. No risk, no result: The public enjoys playing with brands, so companies should decide if they want to invite this playful... View Details

Keywords: by Dina Gerdeman; Advertising

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

it's just funny—evoking small moments of giggly joy, culminating in the big moment when everyone is rewarded with a beer bash. Teixeira notes that Budweiser has garnered similar surprise-inducing success by featuring barely censored... View Details

Keywords: by Carmen Nobel; Consumer Products

Profile

Marcela Sapone

Competition in San Francisco, a crown jewel for startups. Each of the prizes carried $50,000 in award money and while $100,000 in funding is deeply welcome, the affirmation of their concept was even more rewarding for Sapone and Beck. For... View Details

Web

Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School

Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic... View Details

Web

Women on Boards: How Lara Druyan and Ann Lucena Are Shaping the Future of Corporate Leadership - Blog: RGE Report

avenues for continual growth, exploration, and meaningful contribution. “For me, each board allows me to reach different audiences than I can in my day-to-day job,” Lucena says. “It’s also a rewarding way to explore different parts of... View Details

Web

Working at Harvard Business School | Employment

professionally and academically. More information on University offerings can be found here. Compensation & Salary Grades Harvard offers competitive salaries that are designed to attract, retain, and reward the performance of talented... View Details

19 Dec 2005
Research & Ideas

Public Education Goes to School

usually creates a massive gap between what people know and are able to do, and what they are now expected to do. This creates the need to invest heavily in human capital. Given a longstanding culture that values egalitarianism and rewards... View Details

Keywords: by Mallory Stark; Education

03 Dec 2020
Blog Post

The HBS Show Must Go On

working in crisis mode, coming together to “make it work” in whatever way possible. We created an environment where we could not judge anyone for throwing out a cooky idea because we did not have time to filter our own ideas. It was so View Details

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

structure effectively rewards partners with larger clients able to sustain multi-team, multi-month programs. This fee structure and the overarching drive for growth invariably de-emphasize the importance of mid-size and smaller... View Details

Keywords: by David Fubini; Consulting

Profile

Tawanda Sibanda

what I want to study.’” Challenging, but rewarding “I thought I had the whole diversity thing down,” Tawanda says. After all, he grew up in Moscow, where his father was the Zimbabwean ambassador to the Soviet Union. His mother is a... View Details

Profile

Amy Sennett

rewarding opportunities in the developing world or in unconventional investments.” In January, Amy participated in the first Rwanda IXP where she worked with a consulting group helping a furniture manufacturer redesign its layout for... View Details

29 Sep 2021
Blog Post

Latinx Women in the Spotlight: Marimar Pérez-Riera (MBA 1994)

and even other neighbor titleholders who mistakenly use their board posts. The feeling of reward from doing what is right is unmeasurable. HBS gave me that license to do what I feel is right (including taking time to raise my two sons!).... View Details

Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

EXHIBIT EXPLORE x HOME EMERGENCE OF A NEW TECHNOLOGY The Invention of the Polarizer A RESEARCH & MANUFACTURING COMPANY Commercialization of the Polarizer Innovation and the War Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea... View Details

01 Apr 2002
News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

individuals and institutions with career transitions was far more rewarding and energizing than what I used to do, so I started my own firm." Loughran is quick to emphasize the role played by club chairman Bruce F. Avery (MBA '69), EVP... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while... View Details

Keywords: by Sean Silverthorne

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details

Keywords: by Dina Gerdeman; Retail

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

for everyone. Raman: The other part of this theme, the control aspect, is really about incentives—about how to reward people for doing what you want them to do and how to punish them for doing what you don't want them to do. Lastly, the... View Details

Keywords: by Staff

11 Feb 2021
Blog Post

Good Leadership Is an Act of Kindness

managers are in perpetual crisis management mode, struggling with layoffs, remote work technology, market woes, and a range of other frustrating disruptions. While confronting these challenges requires time and unique skill sets, kindness does not. The value and View Details

Keywords: All Industries

11 Mar 2014
First Look

First Look: March 11

https://www.hbs.edu/faculty/Pages/item.aspx?num=46651 The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities By: Maber, David A., Boris Groysberg, and Paul M. Healy Abstract—In traditional markets, the... View Details

Keywords: Sean Silverthorne

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

so that it could attract and retain the best talent. The new strategy created a positive-sum game, increasing the size of the reward that could be shared between Mobil and its dealers; thus, the relationship would be win-win. The higher... View Details

Keywords: by Robert S. Kaplan & David P. Norton

Publications