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    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • January 2018 (Revised October 2021)
    • Case

    Walmart Inc. takes on Amazon.com

    By: David Collis, Andy Wu, Rembrand Koning and Huaiyi CiCi Sun
    This case explores how Walmart should compete with Amazon. View Details
    Keywords: Competitive Analysis; Strategy; Competition; Competitive Strategy; Retail Industry
    Related
    • 19 Oct 2021
    • Research & Ideas

    Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

    Retailers should be ecstatic. Last year was dismal amid the pandemic, with plunging revenue and record bankruptcies. But this year things have turned around. For instance, retail sales in April through June... View Details
    Keywords: by Christine Pazzanese, Harvard Gazette; Retail
    • 07 Jul 2003
    • Research & Ideas

    4+2 = Sustained Business Success

    business performance. What does matter, it turns out, is having a strong grasp of the business basics. Without exception, companies that outperformed their industry peers excelled at what we call the four primary management... View Details
    Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
    • May 2019
    • Supplement

    Kjell and Company: Motivating Salespeople with Incentive Compensation (D)

    By: Doug J. Chung
    Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
    Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
    Related
    • 21 Jul 2022
    • Research & Ideas

    Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

    boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the... View Details
    Keywords: by Rachel Layne; Financial Services
    • May 2013 (Revised March 2014)
    • Case

    Gap, Inc., 2012

    By: John R. Wells and Galen Danskin
    Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details
    Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Retail Industry; Retail Industry; Retail Industry; Sweden; Spain; United States
    Related
    • 27 Nov 2019
    • Sharpening Your Skills

    Secrets for Creating a Long-Lasting Brand

    maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home furnishing sites is now a single, successful brand,... View Details
    Keywords: by Sean Silverthorne; Retail
    • 19 Mar 2013
    • First Look

    First Look: March 19

    on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the Movie View Details
    Keywords: Sean Silverthorne
    • 01 Jun 2024
    • News

    Alumni Achievement Awards 2024

    Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details
    • Web

    Winners & Runners-Up | New Venture Competition

    Helm Social Enterprise Track Winner A web-based solution that streamlines the transition of patients from the hospital to post-acute care facilities. XinfuGo (now Tang Mall) Ying Chen, HBS Yixin La, HBS Qiwei Shi, HBS Social Enterprise Track Runner-Up A disruptive... View Details
    • March 2013
    • Case

    An Entrepreneur's New Product Development Journey

    By: Elie Ofek
    This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
    Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Manufacturing Industry
    Related
    • May 2019
    • Supplement

    Kjell and Company: Motivating Salespeople with Incentive Compensation (C)

    By: Doug J. Chung
    Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
    Keywords: Salesforce Management; Compensation and Benefits; Change Management; Behavior; Electronics Industry; Sweden
    Related

      Walter A. Friedman

      Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

      Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry
      • 11 Jul 2019
      • Sharpening Your Skills

      Deconstructing 'Customer Experience'

      Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details
      Keywords: by Sean Silverthorne; Retail; Retail
      • February 2013 (Revised February 2014)
      • Case

      Phu My Hung

      By: John Macomber and Dawn H. Lau
      Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
      Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam
      Related
      • 26 Oct 2022
      • Research & Ideas

      How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

      desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to climb to $85 billion by 2028, the paper says, citing Globe... View Details
      Keywords: by Kara Baskin; Technology; Media & Broadcasting
      • 10 May 2022
      • Research & Ideas

      Being Your Own Boss Can Pay Off, but Not Always with Big Pay

      The research offers a cautionary tale for would-be entrepreneurs, identifying industries where the self-employed have both struggled and thrived. High-capital startups have declined Kerr says there’s clearly been a shift in the makeup of... View Details
      Keywords: by Jay Fitzgerald
      • 08 Apr 2019
      • Sharpening Your Skills

      The Life of Luxury and How to Sell It

      Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury product. A Luxury View Details
      Keywords: by Sean Silverthorne; Retail; Retail; Retail
      • January 2020 (Revised October 2021)
      • Case

      Zara: An Integrated Store and Online Model (A)

      By: Antonio Moreno
      In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details
      Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Retail Industry; Europe
      Related