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  • All HBS Web  (3,915)
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  • January 2018 (Revised October 2021)
  • Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
  • January 2025 (Revised April 2025)
  • Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert
In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States
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Collis, David, and Haisley Wert. "Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?" Harvard Business School Case 725-416, January 2025. (Revised April 2025.)
  • October 2023 (Revised April 2024)
  • Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
  • September 2007
  • Case

Vendor Compliance at Geoffrey Ryans (A)

Geoffrey Ryans, a regional department store, faced two major issues relating to its retail furniture line: a large percentage of stock received from East Asian vendors was not in sellable condition, and furniture pieces had high customer return rates. Discusses... View Details
Keywords: Quality; Supply Chain; Retail Industry; East Asia
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Kulp, Susan L., Nicole DeHoratius, and Zahra Kanji. "Vendor Compliance at Geoffrey Ryans (A)." Harvard Business School Case 108-022, September 2007.
  • June 2016
  • Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Teaching Note 316-184, June 2016.
  • August 2024
  • Case

Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

By: Tarun Khanna and George Gonzalez
Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details
Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Business Model; Rwanda; Ghana; United States
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Khanna, Tarun, and George Gonzalez. "Zipline: Expanding the World's Largest Autonomous Drone Delivery Network." Harvard Business School Case 725-381, August 2024.
  • 05 Jul 2016
  • News

Health Insurance Stores and Health Hubs

  • 05 Jul 2016
  • News

Health Insurance Stores and Health Hubs Innovations That Get Close to the Customer

  • 2022
  • Working Paper

Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market

By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
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Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
  • May 2013 (Revised March 2014)
  • Case

Benetton Group S.p.A., 2000

By: John R. Wells and Galen Danskin
In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details
Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Retail Industry; Retail Industry; Retail Industry; Italy
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Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2000." Harvard Business School Case 713-510, May 2013. (Revised March 2014.)
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch
  • Research Summary

Consumer Behavior and Health

Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

• Information use and decision making in food service... View Details

  • 16 Jan 2015
  • News

Price Protection Report: Credit Cards Shielding You From Price Drops

  • 07 Dec 2017
  • News

Can Index Funds Be a Force for Sustainable Capitalism?

  • 24 Oct 2017
  • News

Cashing Out For Happiness

  • November 2015
  • Case

Katherine Schuler at Boxes & Bins, Inc.

By: Linda A. Hill and James Kindley
This case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B... View Details
Keywords: Change Management; Personal Development and Career; Growth and Development Strategy; Retail Industry
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Hill, Linda A., and James Kindley. "Katherine Schuler at Boxes & Bins, Inc." Harvard Business School Brief Case 916-501, November 2015.
  • 2013
  • Working Paper

Improving Store Liquidation

By: Nathan Craig and Ananth Raman
Store liquidation is the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on store liquidation, not only as a means for investors to recover capital from failed ventures, but also to allow... View Details
Keywords: Business Exit or Shutdown; Financial Condition; Operations; Retail Industry
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Craig, Nathan, and Ananth Raman. "Improving Store Liquidation." Harvard Business School Working Paper, No. 13-096, May 2013.
  • November 2017
  • Case

Loss Prevention at Mac's Convenience Stores (A)

By: Francesca Gino, Katherine DeCelles and Olivia Hull
Faced with a persistent robbery problem at his convenience store company, Sean Sportun, security and loss prevention manager at Mac’s of Central Canada, looked to standardize safety measures and devise a new way of preventing employee injury. But as a 32-year old with... View Details
Keywords: Public Relations; Community Relations; Change Management; Working Conditions; Leading Change; Training; Knowledge Dissemination; Crime and Corruption; Law Enforcement; Legal Liability; Business and Community Relations; Retail Industry; Canada
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Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (A)." Harvard Business School Case 918-001, November 2017.
  • January 2018
  • Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher
In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details
Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States
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Srinivasan, Suraj, and Quinn Pitcher. "Trian Partners' Proxy Contest at Procter & Gamble." Harvard Business School Case 118-049, January 2018.
  • 17 Dec 2015
  • Cold Call Podcast

Designing a Great Community

Keywords: Re: Karim R. Lakhani
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