Publications

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details

Keywords: Emerging Markets; Health Care

01 Feb 2001
News

High Stakes: Springboard 2000 Comes to HBS

pitch their business plans at the Springboard 2000 New England venture-capital forum. Organizers of Springboard 2000, which is a series of events that debuted with sessions in Silicon Valley and Virginia, have an ambitious goal. "We want... View Details

Keywords: Singleton, Laura; Springboard 2000

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

Career Coach

Judy Shen-Filerman

Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

01 Sep 2016
News

How I Got to Google

Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) During her job hunt for a View Details

Keywords: Julia Hanna

August 2003 (Revised December 2004)
Case

Peninsula Community Foundation

By: James E. Austin, Jane Wei-Skillern and Alison Berkley Wagonfeld

After leading the Peninsula Community Foundation (PCF) through a period of tremendous growth, its president, Sterling Speirn, is facing the prospect of a decline in the foundation's asset base for the first time in the foundation's history. In addition, the fact that... View Details

Keywords: Philanthropy and Charitable Giving; Product Positioning; Planning; Alliances; Opportunities; Nonprofit Organizations; Valuation; Financial Services Industry

April 1985 (Revised September 1986)
Case

CML Group, Inc.: Going Public (B)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details

Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Consumer Products Industry

March 1999 (Revised June 2000)
Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden

Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details

Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry

01 Jun 2002
News

Be Our Guest: HBS Show 2002 Goes Off without a Hitch

the production's parodies of the many aspects of life at HBS included jokes, classroom references, and good-natured jibes at faculty. The daunting task of directing this year's production was given to Christina Aragon (MBA '02), who began... View Details

Keywords: Lee-Ann Landis; Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Minal Mehta

the Head of Product Management for the Next Billion Users (NBU) Initiatives at YouTube as well as Google. During her tenure, she led the growth-focused product domain uniquely tailored to the needs of... View Details

Keywords: Emerging Markets; Entrepreneurship; Technology

01 Nov 2018
News

A Passion for Organization

Cheryl Vance (PLDA 18, 2014) is founder and principal of the VictorLee Group, a management consulting firm in Virginia. In this video, she talks about applying her knowledge of organizations and productivity to her efforts as a volunteer.... View Details

01 Mar 2008
News

Sarah Talley’s Key Negotiation Principles

buyers you will encounter. Know your product all the way from the production standpoint to the end use. Chances are your buyer does, and will expect you to be even more knowledgeable. Related Links... View Details

Keywords: General Merchandise Stores; Retail Trade

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

articulated by (HBS professor) Michael Porter, will be most successful when the collection of integrated and aligned activities enable the company to offer a value proposition—whether low total cost, product leadership, complete customer... View Details

Keywords: by Martha Lagace

01 Jun 2011
News

Mr. Start-Up

Issue Focus: Entrepreneurship Cassidy: At Google, a more intense and frenetic experience than launching his own companies. Art by Joe Ciardiello Related Links Watch a video of Mike Cassidy explaining his approach to rapid product... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry