Organizational Buying Behavior - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and get to the company website are... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

mindset and consistent behavior helps to create trust. Becoming known for inclusiveness and honesty helps others accept change and encourages them to put team success first and personal fame second. Getting in the game Sports teams may be... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

Profile

Tom Adeyemi

section mates sharing their personal experiences during a Leadership and Organizational Behavior (LEAD) case on a senior executive who was debating whether to reveal her sexual orientation at work. The... View Details

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Sexual Harassment - Race, Gender & Equity

experiences across their careers. We sought to understand what kinds of harassment they experienced and how it affected them, as well as what organizational features were associated with more or less sexual misconduct. This brief report... View Details

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Power and Influence for Positive Impact | HBS Online

Benefit Early- and Mid-Career Professionals Aspiring Entrepreneurs Nonprofit Leaders Gain credibility to be more impactful at work and navigate organizational politics. "HBS Online doesn't teach you knowledge or prescribe to any... View Details

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing View Details

Keywords: by Roberta Holland; Retail

27 Oct 2020
Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

beliefs, attitudes, and demographic traits. The study, Going It Alone: Competition Increases the Attractiveness of Minority Status, will appear in the November issue of Organizational Behavior and Human... View Details

Keywords: by Danielle Kost

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Strategy Awards & Honors - Faculty & Research

Received the 2021 Robert F. Greenhill Award for Outstanding Service to the HBS Community. 2020 Rebecca A. Karp : “Gaining Organizational Adoption: Discovering New Uses for Existing Innovations” was selected for publication in the 2020... View Details

2008
Article

Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States

By: Michel Anteby and Mikell Hyman

Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details

Keywords: Entrepreneurship; Behavior; Programs; Nonprofit Organizations; Business Ventures; Health Testing and Trials; Demand and Consumers; Supply Chain; For-Profit Firms; Organizations; Training; United States

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01 Mar 2023
News

Toward a Life Well Lived

our actions and getting to where we want to go?” she asks. The inspiration for this line of questioning arose in 2018 when Perlow was teaching Leadership and Organizational Behavior (LEAD), which addresses... View Details

Keywords: Jennifer Gillespie; Educational Support Services; Educational Services

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

unlikely to respond to methods aimed at improving behavioral problems.” CLT commented: “The refusal of an applicant to honor a policy is (more than) reason enough to dismiss the applicant from further consideration. Why hire an applicant... View Details

Keywords: by James Heskett

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Case Studies - Social Impact Collaboratory

available even just a few years ago. Load More Related Faculty Julie Battilana Organizational Behavior 1 result Shawn A. Cole Finance 12 results Vikram Gandhi General Management 11 results V. Kasturi Rangan... View Details

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

shut down and has seen no revenue, with thousands of employees home, since November. 2. Lead by example Managers should model the behavior they want to see in others. If they say employees can leave the office or avoid travel, but the... View Details

Keywords: by Dina Gerdeman

30 Oct 2017
Blog Post

How My Engineering and Manufacturing Background Prepared Me for an MBA

I graduated with a degree in Electrical Engineering in 2005 and started working in a chemical manufacturing plant that same year. On my first day on the job, with limited technical competence and organizational awareness, I was assigned... View Details

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Frequently Asked Questions | HBS Online

and Innovation Disruptive Strategy Negotiation Mastery Organizational Leadership Sustainable Business Strategy Sustainable Investing All our courses can be offered as a private cohort to encourage team development. Is the Enterprise... View Details

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Valerie Porciello | About

included Research Computing Services, the HBS Behavioral Lab (BeLab), the Case Research and Writing Group, the Christensen Center for Teaching and Learning, an Executive Fellows Program, and a Predoctoral Fellows Program. Prior to... View Details

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Finance Awards & Honors - Faculty & Research

Prices" with Christopher J. Malloy and Quoc Nguyen. Lauren H. Cohen : Winner of the 2016 Hillcrest Behavioral Finance Award for "Lazy Prices" with Christopher J. Malloy and Quoc Nguyen. Lauren H. Cohen : Winner of the 2016 Jack Treynor... View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

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First Look: July 13

holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results are explicated by a framework I develop for understanding the drivers of this behavior and... View Details

Keywords: Martha Lagace

Publications