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Show Results For
- All HBS Web
(1,967)
- People (3)
- News (387)
- Research (1,182)
- Events (18)
- Multimedia (6)
- Faculty Publications (459)
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
the probability of success for ideas central to a strategy. Frequent testing has been especially relevant for retailers, whose merchandise displays offer endless opportunities to test product placement ideas. Now organizations whose businesses are primarily View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details
Keywords: by Benson Shapiro
- 01 Mar 2018
- News
Every Trick in the Book
of books that make up its online inventory on hand—but the curation is not specific to the location. Nationwide ordering trends and reviews inform what is available on the shelves in Los Angeles, Chicago,... View Details
Keywords: April White
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
Writers may lament the uncertainties of the digital age, as many turn to online markets to distribute their work with no promises of fame or fortune. But when authors are guaranteed a cut of their own book sales, they tend to work harder... View Details
Keywords: by Pamela Reynolds
- 01 Mar 2023
- News
Step Change
population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details
- 11 Mar 2021
- News
Leading with Heart
percent. We were seeing a massive write-off—$30 odd million of ingredients because nobody's buying anything. And at the same time, one night, my wife and I are trying to order online grocery. And the online... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
NGOs, and business associations in order to understand the challenges from multiple perspectives: psychology, sociology, law, and insurance. The group used these insights to create an open-source online guidebook. TurkFurnit translated... View Details
- Web
Guidelines for Choosing Resources - Research Computing Services
importing a text file (e.g., .csv), you may need to request up to 10x the size of the text file. We discourage ongoing reading and writing of text files; to save time and RAM, try to read your text files into binary data files and work primarily with those. You can... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
HBS! Rachel Silverstein | Class of 2020 Little(s): Jamie (4 months) Pre-HBS Industry: Consumer startup Proudest Accomplishment: Getting into HBS :) Post-HBS Job: Consulting How do you do it? I have an extremely supportive husband! And... View Details
- Web
Harvard Business School
cell phone and television network business, and started his own phone company. Ed Jones Jr. MBA 1972 In 1973, the Harvard Business Review published Edward Jones's personal account, “What It's Like to Be a Black Manager.” At the time he... View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything that View Details
- Web
2024 Reunion Presentations - Alumni
large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving consumers to address barriers in health care delivery. Will these new entrants be... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on decision-making and negotiation. As I... View Details
Keywords: by Max H. Bazerman