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  • All HBS Web  (4,385)
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Show Results For

  • All HBS Web  (4,385)
    • People  (4)
    • News  (1,307)
    • Research  (1,924)
    • Events  (49)
    • Multimedia  (112)
  • Faculty Publications  (1,273)
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  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • 12 Apr 2017
  • Video

Health Care Sector at HBS

    Ayelet Israeli

    Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
    Keywords: retailing; e-commerce industry; internet; automotive
    • 27 Oct 2020
    • Working Paper Summaries

    Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment

    Keywords: by Shai Bernstein, Kunal Mehta, and Richard Townsend
    • 18 Jun 2019
    • Cold Call Podcast

    Can Khan Academy Scale to Educate Anyone, Anywhere?

    Keywords: Education
    • 28 May 2014
    • Video

    Sal Khan - Making A Difference

    • 02 May 2008
    • What Do You Think?

    What is the Future of State Capitalism?

    Summing Up In state capitalism, is the operative word "capitalism"? State capitalism is neither to be applauded nor feared, judging from the tone of responses to this month's column. That is, "as long as the key decisions are in favor of making money for... View Details
    Keywords: by Jim Heskett
    • 20 Jun 2017
    • News

    This Is The Key To Mastering Small Talk, According To Harvard Researchers

    • 07 Mar 2017
    • News

    Survey: Career-Management Programs Lacking

    • Program

    Advanced Management Program

    six weeks on campus and one virtual module. During the virtual module, participants should set aside 10-12 hours per week to complete self-paced work and eight hours for live online sessions, which include faculty-led sessions, discussion... View Details
    • 17 Jun 2015
    • News

    There’s a Shakeup in Small Business Loans: Expert Advice on Finding Your Way

    • 10 Dec 2019
    • News

    Authentic Leadership: What It Is and Why It's Important

    • 11 Jul 2018
    • News

    Airbnb benefits local economies. But mainly in white neighborhoods, study finds.

    • Career Coach

    Minal Mehta

    Minal (Harvard Business School ‘10, Stanford ‘03) has over two decades of experience in the technology industry. Most recently, she was the cofounder and CEO of AllTakes, a venture-backed online platform designed to foster secure and... View Details
    Keywords: Emerging Markets; Entrepreneurship; Technology
    • 16 Dec 2002
    • Lessons from the Classroom

    Marrying Distance and Classroom Education

    adult learning workshop was looking at the strengths and weaknesses of face-to-face education versus online distance learning. But in fact, these two types of education can be quite complementary. Should executives interested in corporate... View Details
    Keywords: by Sean Silverthorne
    • 09 Nov 2015
    • News

    These Employers Pay Higher Salaries than Necessary

    • 13 Oct 2013
    • News

    Why blockbusters are taking over the arts

    • November 2013 (Revised November 2014)
    • Case

    Freemium Pricing at Dropbox

    By: Thales Teixeira and Elizabeth Anne Watkins
    Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
    Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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    Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
    • 07 Aug 2011
    • News

    Read the fine print to get money's worth from group deals

    • June 2018
    • Article

    Video Content Marketing: The Making of Clips

    By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
    Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
    Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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    Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
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