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Show Results For
- All HBS Web
(1,225)
- People (5)
- News (444)
- Research (533)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
- Profile
Jeremy Andrus
brands are globally consistent, but they’re locally relevant. We have to build and create demand and bring a message that is relevant in Shanghai, Panama, South Africa, Europe, or wherever. The United States is one big market. Contrast... View Details
- 15 Jan 2013
- First Look
First Look: January 15
led to widespread VAT adoption worldwide, but there is surprisingly little evidence. I find that the paper trail acts as a substitute to a firm's own audit risk. A message announcing increased tax enforcement has a much smaller effect on... View Details
Keywords: Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
specificity need not always lead to vertical integration. The purpose of this paper is to uncover some of the factors driving firms to (sometimes) choose to remain separated, rather than integrate, in the presence of high specificity. Its main economic View Details
Keywords: Martha Lagace
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines... View Details
Keywords: by Martha Lagace
- 01 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re locally relevant. We have to build... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School; James P. Dougherty,... View Details
Keywords: by Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
messages sent to all employees. The result: Continental changed its culture, energized employees who felt, "We are all in this together," and achieved its goal within one month. The company then raised the bar on its goals year... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 10 Mar 2021
- Blog Post
COVID Killed the Traditional Workplace
office. If you went away, you put an "away from the office" message on your email. The past year has changed how we define the office. It's no longer specifically a physical place. The office now means a state of working. Post-COVID, I... View Details
Keywords: All Industries
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
happy hours, and if possible, having a physically distancing picnic. Social connection doesn’t always mean a Zoom call; sometimes even a text message can be enough. Use ‘job crafting’ to let employees modify their roles Jayanth Narayanan,... View Details
Keywords: by Dina Gerdeman
- Web
Privacy Statement (French) - Global
d'enregistrer également ces directives conformément à la loi. Pour soumettre une telle demande, vous pouvez nous contacter en envoyant un message électronique à eeadatasubjectrequest@harvard.edu avec une copie à hbseurope@hbs.edu . Le HBS... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even... View Details
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
Putting Customers At The Core Of Your Business Be the Anti-Hero Our message begins simply enough: you can't be good at everything. In services, trying to do it all brilliantly will lead almost inevitably to mediocrity. Excellence requires... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
team (project manager) As performance pressure mounts, teams are considerably more likely to follow general experts and disregard customer-specific experts even to the point of totally ignoring important knowledge that would help them tailor their View Details
Keywords: by Sarah Jane Gilbert
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
technical and academic writing over the past decade has focused on mergers and acquisitions, which are typically negotiauction situations. But one of the main messages in the book is that the deal strategies and structures that have... View Details
Keywords: by Julia Hanna
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
promotions: This may look like leadership, but it is often followership in disguise. Leaders, Auchincloss suggests, must be able to turn away from powerful, beguiling messages about success and work hard to understand what really matters... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
resources, and the processes on which "growth and scale depend" in the larger enterprise. "My research," said Hart, professor and entrepreneur, speaking from experience, "is all about the importance of experience. The subtle View Details
Keywords: by John S. Rosenberg
- 01 Jun 2020
- News
Meal Plan
message that it would take two weeks to arrive, so clearly its business is booming. We’ll need to watch carefully those changes in habits; consumers may find there are less expensive ways to eat and drink at home. Families are eating... View Details
- 01 Mar 2007
- News
The Winning Season
season in the new Busch Stadium was a sellout; outside the stadium, a visitor could spend hours reading the names and messages of devotees who had their words inscribed on bricks that pave the sidewalk. “To our mom, Mary/She went to 54... View Details
- Web
Print View - Course Catalog
presence) Understanding and applying effective frameworks for structuring your message Building trust and credibility Discussing topics that are high stakes, controversial, and emotionally charged Improving storytelling skills Giving and... View Details