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Show Results For
- All HBS Web
(1,638)
- People (10)
- News (286)
- Research (1,058)
- Events (1)
- Multimedia (5)
- Faculty Publications (736)
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super... View Details
- 01 Dec 2013
- News
14 for '14
"A new push for college athletes to (finally) be paid will gain strength; the NBA will win the broadcasting rights lottery, securing new deals with at least two networks; and the only time A-Rod wears a... View Details
- June 1986
- Case
CBS
Keywords: Media and Broadcasting Industry
Stevenson, Howard H. "CBS." Harvard Business School Case 386-187, June 1986.
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords: Media and Broadcasting Industry
Herzlinger, Regina E. "WJAC (A): The Birth of a Radio Station." Harvard Business School Case 177-157, February 1977. (Revised May 1993.)
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- 06 Aug 2015
- Blog Post
What I Was Not Expecting: Rerouting Towards My Passion at HBS
supposed to not have a day job? Should I actively avoid having a stable income and the safety of working for a large company? Coming from Perú, where the music industry is still in a very incipient stage, I... View Details
Keywords: Entertainment / Media / Sports
- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael... View Details
Keywords: Martha Lagace
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- Profile
Jonathan Evans
what drives and interests me, and about what careers will best offer the opportunity to make an impact. The career office provides structure with innumerable resources, from career coaches with expertise in... View Details
- 20 Aug 2013
- First Look
First Look: August 20
12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and... View Details
Keywords: Anna Secino
- January 1991
- Teaching Note
Capital Cities/ABC, Inc: Spot Sales, Teaching Note
Keywords: Media and Broadcasting Industry
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
Cespedes, Frank V. "Capital Cities/ABC, Inc: Spot Sales." Harvard Business School Case 588-071, May 1988.
- June 1990
- Case
CBS vs. Andy Rooney
Keywords: Media and Broadcasting Industry
Badaracco, Joseph L., Jr. "CBS vs. Andy Rooney." Harvard Business School Case 390-215, June 1990.
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
getting to know others, both current students and alumni, in the industries I was most passionate about. Coincidentally, there was also a lot of overlap with the Tech Club (of which I was also a member)... View Details
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
- March 2005 (Revised November 2005)
- Teaching Note
Bertelsmann AG (TN)
By: Bharat N. Anand
Teaching Note to (9-703-405). View Details
Keywords: Media and Broadcasting Industry
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They... View Details
Keywords: by Mallory Stark
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper,... View Details