Media And Broadcasting Industry - Publications - Faculty & Research

welfare of many consumers, critics of a globalized information and entertainment industry claim that transnational media undermine civic engagement, transforming locally... View Details

Keywords: Martha Lagace

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

moments," Grinshpun says. "If you can attract and hold the attention of people who otherwise have no interest in your industry or your role – if you can actually get them to move closer to you –... View Details

04 Sep 2019
News

Advanced Statistics Are the New Foam Fingers

The Quantified Athlete “Athletes will always look to improve their performance and stay injury-free with technology. But the sports media industry is also starting to explore... View Details

Profile

Jonathan Evans

what drives and interests me, and about what careers will best offer the opportunity to make an impact. The career office provides structure with innumerable resources, from career coaches with expertise in... View Details

Keywords: Entertainment / Media; Entertainment / Media

18 Jul 2014
News

Team Players

from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

04 Sep 2019
News

Putting the Game Within Reach

ticket sales. Also out are geographic affiliations. Instead, each team will be represented by a celebrity captain. NFL stars Richard Sherman and Marshawn Lynch are on board, as is pop star Prince Royce, who the league hopes will bring his... View Details

01 Mar 2011
News

Local Hero

San Francisco. Following a subsequent job at Westinghouse Broadcasting headquarters in New York, in 1989 he became assistant to the chairman and CEO of CBS, Laurence Tisch. During a “fascinating” three years... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

hosted the event. Are Wireless "hot Spots" Potentially Hot Markets? Hot spots are pockets of wireless access points that increasingly populate airports, coffee shops, corporate campuses, public transportation, and even homes.... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

Coaching International, where I work with CEOs to accelerate growth and profitability. My clients span industries like e-commerce, business services, apparel, media, and... View Details

18 Mar 2009
Research & Ideas

Marketing After the Recession

out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media View Details

Keywords: by John Quelch; Retail

01 Sep 2010
News

Leslie Gold

ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and... View Details