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Show Results For
- All HBS Web
(2,987)
- People (24)
- News (819)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
- 19 Mar 2013
- First Look
First Look: March 19
recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details
Keywords: Sean Silverthorne
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
- Web
Faculty & Research - Race, Gender & Equity
of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and broadcast media outlets. Life &... View Details
- 05 Apr 2011
- First Look
First Look: April 5
PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest self-service technology transactions is... View Details
Keywords: Sean Silverthorne
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- 22 Nov 2011
- First Look
First Look: November 22
seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social... View Details
Keywords: Sean Silverthorne
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details
Keywords: by Rachel Layne
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
“The asymmetry of the reduced search costs makes it easy for people who want to support Black-owned businesses, while leaving the process largely unchanged for customers who don’t want to engage with the program.” You Might Also Like: COVID-19 Lessons: Social View Details
- Web
FAQs for Alumni Virtual Programs - Alumni
explain which features will be used during the event. Do I need to worry about Zoom bombing? Is there anything I can do? To reduce the risk of Zoom bombing, we ask that participants do NOT forward invitations, share login information, or post links to social View Details
- Web
Resources - Christensen Center for Teaching & Learning
Teaching Excellence University of California, Berkeley The Center for Teaching and Learning University of Chicago Columbia Center for New Media Teaching and Learning Columbia University Cornell Center for Learning and Teaching Cornell... View Details
- 01 Dec 2023
- News
3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)
by social media or the risks AI poses in areas like biosecurity or cybersecurity. When I saw the movie Oppenheimer it struck me that 12 years passed from the Trinity test to the IAEA’s establishment in 1957. We don’t have 12 years. Our... View Details
Keywords: Julia Hanna
- Web
Advisory Board - Entrepreneurship
resides in Bethesda, Maryland, with her husband and three children. Shelby Bonnie (MBA 1990), CNET Networks Shelby Bonnie, Chairman and CEO of CNET Networks, Inc. (Nasdaq: CNET) has overseen the company's evolution from a start-up in 1992 to its position today as the... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
defensive about Facebook’s policies rather than offering clear solutions. One possibility: a premium site for those who want to protect all their information. In the meantime, users may shift to competing social media sites. The greatest... View Details
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- TeachingInterests
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
- Web
Topics - HBS Working Knowledge
Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
- 18 Aug 2022
- Op-Ed
Your Best Employees Are Burning Out: A Framework for Retaining Talent
plan. Consulting firms and media outlets have conducted surveys and interviews about return-to-office policies and future work. Leaders should leverage easily accessible data to understand their employees better. Second, employees want... View Details
Keywords: by Hise Gibson and MaShon Wilson
- 01 Oct 1997
- News
J. Hughes Norton III
majestic Mediterranean-style clubhouse. On a nearby practice green, a solitary figure, virtually unnoticed, rolls 40-foot putts up to the pin as the fans and media stream by. It's last year's Open winner, Steve Jones. In an ordinary year,... View Details
Keywords: Garry Emmons
- August 2014
- Case
Netflix in 2011
By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.