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  • All HBS Web  (20,453)
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Show Results For

  • All HBS Web  (20,453)
    • People  (30)
    • News  (3,643)
    • Research  (14,143)
    • Events  (128)
    • Multimedia  (260)
  • Faculty Publications  (11,790)
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  • Web

Events - Creating Emerging Markets

the interviews undertaken by the Creating Emerging Markets project can be used in research. The speakers were Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute, University... View Details
  • November 2020 (Revised May 2023)
  • Case

Holaluz: Taking on the Spanish Energy Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details
Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain
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Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.)
  • Web

Democratizing development: Inequality in Latin America | Institute for Business in Global Society

Businesses traditionally have focused on investing, innovating, and creating wealth. Recently, however, there has been a growing call for business leaders to take a more active role in creating an economic system that works for everyone.... View Details
  • 24 May 2011
  • News

Marketing the Public Library

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • February 2012
  • Background Note

The Market for Healthcare

By: Joseph L. Bower and Michael Norris
Keywords: Markets; Health Care and Treatment; Health Industry
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Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.
  • 20 Aug 2010
  • News

Winning in Emerging Markets

  • 01 Jun 2007
  • News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business... View Details
Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 1986
  • Chapter

Marketing Advanced Manufacturing Processes

By: D. A. Leonard-Barton and J. Gogan
Keywords: Marketing; Production; Technological Innovation; Manufacturing Industry; Technology Industry
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Leonard-Barton, D. A., and J. Gogan. "Marketing Advanced Manufacturing Processes." In Implementing Advanced Technology, edited by D. Davis. San Francisco: Jossey-Bass, 1986.
  • 29 Nov 2010
  • News

Why the stock market isn't fair

  • August 2007 (Revised April 2008)
  • Teaching Note

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
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Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Teaching Note 508-035, August 2007. (Revised April 2008.)
  • December 2016 (Revised December 2020)
  • Course Overview Note

Big Data in Marketing

By: John Deighton and Mike Horia Teodorescu
Keywords: Big Data; Analytics and Data Science; Marketing
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Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
  • Research Summary

Marketing Challenges in India

By: Das Narayandas
Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy.  View Details
  • Fast Answer

Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis... View Details
  • 27 Oct 2003
  • News

Pitting Markets vs. Poverty

  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • Web

Marketing Club | MBA

Marketing Club All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at Harvard Business School (HBS) is open to all matriculated HBS students View Details
  • Research Summary

eBay Auctions as Markets

An examination of eBay from an industrial organization and competitive firms perspective. Exploits survey data as a measure of information dispersion. View Details
  • 2025
  • Working Paper

Private Equity and Workers: Modeling and Measuring Monopsony, Implicit Contracts, and Efficient Reallocation

By: Kyle Herkenhoff, Josh Lerner, Gordon M. Phillips, Francisca Rebelo and Benjamin Sampson
We measure the real effects of private equity buyouts on worker outcomes by building a new database that links transactions to matched employer-employee data in the United States. To guide our empirical analysis, we derive testable implications from three theories in... View Details
Keywords: Monopsony; Market Power; Productivity; Private Equity; Employment; Wages; Employees
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Herkenhoff, Kyle, Josh Lerner, Gordon M. Phillips, Francisca Rebelo, and Benjamin Sampson. "Private Equity and Workers: Modeling and Measuring Monopsony, Implicit Contracts, and Efficient Reallocation." Harvard Business School Working Paper, No. 25-046, March 2025. (Revised June 2025.)
  • April 2013
  • Teaching Note

New Resource Bank: In Pursuit of Green (TN)

By: Christopher Marquis and Juan Almandoz
This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical... View Details
Keywords: Business And Society; Entrepreneurial Management; Growth Strategy; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco
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Marquis, Christopher, and Juan Almandoz. "New Resource Bank: In Pursuit of Green (TN)." Harvard Business School Teaching Note 413-114, April 2013.
  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
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Silk, Alvin J., and Charles King III. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality." Harvard Business School Working Paper, No. 09-044, September 2008.
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