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  • All HBS Web  (20,450)
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  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call... View Details
Keywords: by Dina Gerdeman
  • April 19, 2018
  • Article

4 Ways to Improve Your Content Marketing

By: Frank V. Cespedes and Russ Heddleston
In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
Keywords: Marketing; Marketing Communications; Sales; Performance Improvement
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Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
  • Fast Answer

Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis... View Details
  • 2010
  • Working Paper

Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances

This paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic location, making it... View Details
Keywords: Age Characteristics; Household Characteristics; Borrowing and Debt; Credit; Banks and Banking; Interest Rates; Geographic Location; Banking Industry
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Bergstresser, Daniel B. "Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances." Harvard Business School Working Paper, No. 10-077, March 2010.
  • Web

Marketing Club | MBA

Marketing Club All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at Harvard Business School (HBS) is open to all matriculated HBS students View Details
  • 27 Aug 2019
  • News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

  • Web

Democratizing development: Inequality in Latin America | Institute for Business in Global Society

Businesses traditionally have focused on investing, innovating, and creating wealth. Recently, however, there has been a growing call for business leaders to take a more active role in creating an economic system that works for everyone.... View Details
  • 24 May 2007
  • Working Paper Summaries

Repugnance as a Constraint on Markets

Keywords: by Alvin Roth
  • 27 Mar 2014
  • News

From Marx to Marketing

VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia... View Details
  • November 1988 (Revised December 1992)
  • Teaching Note

Foreign Exchange Market Background Note and Problem Set, The (TN)

By: W. Carl Kester
Teaching Note for (9-287-033). View Details
Keywords: International Finance
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Kester, W. Carl. "Foreign Exchange Market Background Note and Problem Set, The (TN)." Harvard Business School Teaching Note 289-026, November 1988. (Revised December 1992.)
  • Article

Industry-Level Supply-Side Market Concentration and the Price of Military Conflict

By: Jaya Y. Wen
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Wen, Jaya Y. "Industry-Level Supply-Side Market Concentration and the Price of Military Conflict." Conflict Management and Peace Science 29, no. 1 (February 2012): 79–92.
  • Article

'Paradigms Lost': On Theory and Method in Research in Marketing

By: Rohit Deshpandé
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Deshpandé, Rohit. "'Paradigms Lost': On Theory and Method in Research in Marketing." Journal of Marketing 47, no. 4 (Fall 1983): 101–110.
  • Jan 2014
  • Conference Presentation

Financial Markets and the Underlying Economy: How Wide is Decoupling?

By: Dante Roscini
Citation
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Roscini, Dante. "Financial Markets and the Underlying Economy: How Wide is Decoupling?" Harvard Business School Europe Research Center, Paris, January 2014.
  • September 1985 (Revised August 1992)
  • Background Note

Note on Marketing Data Diskettes and MAT (Marketing Analytical Tools)

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Kaufmann, Patrick J. "Note on Marketing Data Diskettes and MAT (Marketing Analytical Tools)." Harvard Business School Background Note 586-056, September 1985. (Revised August 1992.)
  • June 1982 (Revised May 1984)
  • Supplement

General Electric Co.: Clock and Timer Market Strategy, Planning Exercise

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Cady, John F. "General Electric Co.: Clock and Timer Market Strategy, Planning Exercise." Harvard Business School Supplement 582-151, June 1982. (Revised May 1984.)
  • 18 Oct 2013
  • News

The State of U.S. Markets Post-Shutdown

  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details
Keywords: Sasha Issenberg
  • 1978
  • Article

Perceptions of Unfair Marketing Practices: Consumerism Implications

By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Keywords: Ethics; Consumer Behavior; Marketing
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Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
  • 11 May 2015
  • News

How Emerging Markets Can Finally Arrive

  • 2016
  • Working Paper

Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests

By: Pavel Kireyev
Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details
Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention
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Kireyev, Pavel. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests." Harvard Business School Working Paper, No. 16-129, May 2016.
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