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Faculty Faculty Positions Positions Harvard Business School seeks candidates in all fields for full time positions. Candidates with strong records in PhD or DBA programs are encouraged to apply. Harvard Business School values diversity... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

(e.g., email addresses) at the time of checkout. Index soon added automated marketing tools and payment/security tools (e.g., encryption) to its product portfolio. However, selling to large retail chains had... View Details

Keywords: Dina Gerdeman

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

February 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs... View Details

Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)

October 1995 (Revised June 1996)
Case

ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (A)

By: Peter Tufano

ABN-AMRO, the largest bank in the Netherlands, must decide whether to take any action in regard to the poor performance of Smit Transformatoren, a Dutch transformer manufacturer. ABN-AMRO acted as lead underwriter for the IPO of Smit, and also released a favorable... View Details

Keywords: Initial Public Offering; Capital Markets; Investment Banking; Banking Industry; Financial Services Industry; Netherlands

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

you've done something the same way for 10 years, it might be time to reconsider.” "Academics traditionally have taken two different approaches to decision-making," says Norton, who teaches in the View Details

Keywords: by Carmen Nobel

November 2007 (Revised March 2018)
Case

Maidenform Bras

By: Tom Nicholas

Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details

Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

04 May 2009
Working Paper Summaries

An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System

Keywords: by David A. Moss; Banking; Financial Services

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement and responsiveness. The hope is an improvement in View Details

Keywords: by Martha Lagace

13 Jan 2015
First Look

First Look: January 13

voluntary disclosure and marketing decisions. Publisher's link: http://people.hbs.edu/mluca/StrategicDisclosure.pdf January 2015 Innovation Policy and the Economy Firms and the Economics of Skilled Immigration By: Pekkala Kerr, Sari,... View Details

Keywords: Sean Silverthorne

19 Feb 2010
Working Paper Summaries

The Evolution of Science-Based Business: Innovating How We Innovate

Keywords: by Gary P. Pisano

May 2016
Case

AbbVie

By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher

This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details

Keywords: Pharmaceutical Company; M＆A Valuation; AbbVie; Health Care; Health Care and Treatment; Pharmaceutical Industry; Health Industry; United States