Publications

07 Mar 2017
First Look

First Look at New Research, March 7

Camposol has evolved rapidly in recent years and is undergoing the challenges of transforming from family to professional management. This case allows students to consider Camposol’s growth, branding, and marketing strategies in light of... View Details

Keywords: Sean Silverthorne

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

29 Mar 2011
First Look

First Look: March 29

PublicationsEthical Breakdowns: Good People often Let Bad Things Happen. Why? Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Harvard Business Review 89, no. 4 (April 2011) An abstract is unavailable at this time. Read the paper:... View Details

Keywords: Sean Silverthorne

July 1993 (Revised April 1999)
Case

ABB's Relays Business: Building and Managing a Global Matrix

By: Christopher A. Bartlett

Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details

Keywords: Multinational Firms and Management; Business or Company Management; Business Strategy; Organizational Structure; Managerial Roles; Management Practices and Processes; Employees; Organizational Culture; Success; Manufacturing Industry

September 1993 (Revised January 1997)
Case

Serengeti Eyewear: Entrepreneurship Within Corning, Inc.

By: David A. Garvin and Jonathan West

An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details

Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

make those strategies problematic, says Assistant Professor Karim R. Lakhani. It's often difficult in creative fields to set specific deliverables to which you can attach incentives. And the very fact that the manager is focusing so much... View Details

Keywords: by Michael Blanding

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

manufacturing facilities in the country increase their local content. To address both problems at once, Joachim Zahn, the head of DaimlerBenz in Brazil, arranged with POEMA, a local antipoverty program in Belem, to construct a modern,... View Details

Keywords: by George C. Lodge

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details

Keywords: Carmen Nobel

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes... View Details

Keywords: Sean Silverthorne

August 1986 (Revised May 1989)
Case

Timken Co.

Describes the efforts of the Timken Co., a major international producer of bearings and steel, to develop an effective employee communication program. The case examines the intense international competitive atmosphere, the recent record of job losses in related... View Details

Keywords: Employees; Communication Strategy; Manufacturing Industry; Manufacturing Industry

10 Mar 2009
First Look

First Look: March 10, 2009

Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing... View Details

Keywords: Martha Lagace

February 2002 (Revised March 2004)
Case

Volvo Trucks (B): Acquisition of RVI

By: Michael E. Porter and Orjan Solvell

Supplements the (A) case. View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe