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(2,850)
- Faculty Publications (1,191)
- June 1981 (Revised August 1985)
- Case
Shopfair Supermarkets (A)
By: John A. Quelch
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
- March 1981 (Revised October 1998)
- Supplement
Corning Glass Works International (B1)
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
- March 1981 (Revised October 1998)
- Supplement
Corning Glass Works International (B2)
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
- March 1981 (Revised November 1998)
- Supplement
Corning Glass Works International (C1)
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
- March 1981 (Revised November 1998)
- Supplement
Corning Glass Works International (C2)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization... View Details
- February 1981 (Revised October 1998)
- Supplement
Corning Glass Works International (D)
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
- January 1981 (Revised January 1982)
- Case
Boise Cascade: Manufactured Housing Division, Lafayette Region (B)
By: Kim B. Clark
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
- November 1980 (Revised April 1981)
- Case
International Harvester (B2)
By: Richard G. Hamermesh and Evelyn T. Christiansen
- November 1980 (Revised March 1981)
- Case
International Harvester (B4)
By: Richard G. Hamermesh and Evelyn T. Christiansen
- November 1980 (Revised March 1981)
- Case
International Harvester (C)
By: Richard G. Hamermesh and Evelyn T. Christiansen
- October 1980 (Revised January 1985)
- Case
International Harvester (A)
By: Richard G. Hamermesh and Evelyn T. Christiansen
- October 1980 (Revised June 1986)
- Case
International Harvester (B1)
By: Richard G. Hamermesh and Evelyn T. Christiansen
- August 1980
- Supplement
Corning Glass Works: Information Systems Planning, Supplement
- July 1980 (Revised December 1981)
- Case
Bethoney Manufacturing (B)
By: Michael Beer
Keywords: Manufacturing Industry
- July 1980 (Revised December 1981)
- Supplement
Bethoney Manufacturing (C)
By: Michael Beer
Keywords: Manufacturing Industry