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  • All HBS Web  (2,787)
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  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving,... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

asked, “Is this a good time to begin thinking about prudential limits so that the brick-and-mortar stores will continue to be around when the next lockdown happens?” Perhaps... View Details
Keywords: by James Heskett; Retail
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 04 Dec 2012
  • First Look

First Look: December 4

  PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
  • 25 Jun 2013
  • First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of... View Details
Keywords: Anna Secino
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

Networks Published: September 14, 2009 Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan... View Details
Keywords: by Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

work in linked fields. Our analysis uses 1.8 million U.S. patents and their citation properties to map the innovation network and its strength. Past innovation network... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

book deals with two of the biggest problems in business: Why do sane, smart leaders often refuse to accept the facts that threaten their companies? And how do they find the courage to resist denial when... View Details
Keywords: Martha Lagace
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH, and Tarun Khanna Abstract—In February 2018, the Government of India announced a massive public health insurance scheme extending coverage View Details
Keywords: Dina Gerdeman
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

academic circles; others are working more quietly behind the scenes to effect change. “The university is a nonprofit institution. It has a charter from the state, and it exists in large part View Details
Keywords: by Michael Blanding
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

welfare. Yet, our understanding of this decision is limited. Using an instrumental variables strategy and dataset new to this literature, we provide the first precise, causal estimates of the effects of... View Details
Keywords: Martha Lagace
  • 27 Aug 2013
  • First Look

First Look: August 27

fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few respondents choose declining real payout streams over flat or increasing real payout streams... View Details
Keywords: Sean Silverthorne
  • August 1992
  • Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
  • 06 May 2013
  • Research & Ideas

How Local Events Shake Up Corporate Philanthropy

short-term increase in otherwise steady charitable-giving patterns among firms that are headquartered in the event's host city. Natural disasters also have a strong effect on firms' giving patterns, according View Details
Keywords: by Carmen Nobel
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

perceptions of firms' size and/or market power. Benchmarks as Limits to Arbitrage: Understanding the Low-Volatility Anomaly Authors:Malcolm Baker, Brendan Bradley, and Jeffrey Wurgler Publication:Financial... View Details
Keywords: Sean Silverthorne
  • 02 Jan 2013
  • What Do You Think?

Should We Rethink the Promise of Teams?

benefit from it, we are discussing a hostage situation." Limits to the use of teams in the innovation process were suggested by Adetola, who commented that "in the field of technology/science and other... View Details
Keywords: by James Heskett
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

retail, the book offers prescriptive advice to store-based retailers caught in the squeeze. "First off, there is no one size fits all answer," says Alvarez, a senior lecturer. "Your strategy depends on what type of items you sell, who... View Details
Keywords: by Sean Silverthorne; Retail
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

Summing Up Fixing the Way We Work There is a lot wrong with the way we work, but very little of this is due to new networking capabilities or communications technology. Neither can we blame increasing... View Details
Keywords: by James Heskett; Consulting
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