Publications

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

EC? RC? Aldrich? What’s an Aldrich? Every organization has their own acronyms and jargon and HBS is no exception. If you are new to recruiting at HBS let us provide an HBS to English dictionary to get you... View Details

Keywords: All Industries

29 Jan 2014
HBS Seminar

Misiek Piskorski, Harvard Business School

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

July 2001 (Revised September 2005)
Case

USA TODAY: Pursuing the Network Strategy (B)

By: Michael L. Tushman, Michael J. Roberts and David Kiron

Supplements the (A) case. View Details

Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

01 Apr 2001
News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

When you think of kids and music these days, it’s easier to imagine Chopin and Elgar spinning in their graves than getting any airtime. But move over, J.Lo — a classical music radio show, driven by youthful... View Details

Keywords: Arts, Entertainment; Broadcasting (except Internet); Information

01 Dec 2000
News

Latin America's Decade

functions of the Web and wireless protocols," says Azuela. "That gives you an idea of how far we have to go in educating the market. Further... View Details

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

22 Dec 2020
Blog Post

The Forward Fellowship Convinced Me That I Belong at HBS

graduation, I’ll be moving to Seattle and starting as a Sr. Product Manager at Amazon Web Services, but no matter where I head off to next, I will always be extremely proud to tout View Details

01 Sep 2015
News

Faculty Q&A: The Working World

organizations that embedded globalization and the differences that exist across countries into the heart of its model. It’s set up with the idea... View Details

Keywords: Julia Hanna

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before View Details

Keywords: by John Quelch; Banking; Financial Services

June 1996 (Revised April 2003)
Case

AeroTech Service Group, Inc.

AeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace with many of its customers, suppliers, and other partners. The case discusses AeroTech's product and explores options... View Details

Keywords: Internet and the Web; Information Technology; Information Technology Industry; Air Transportation Industry

May 2000 (Revised November 2001)
Case

Sothebys.com

Sotheby's has taken 50% of its business by volume to the Internet. How do the economics change? How do logistics and customer support needs change? What leverage does the Internet provide this established bricks-and-mortar auction house? View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Auctions

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

Internet (mobile) businesses and users (have) already evaluated the benefits (and) analysts' valuations can be more predictable " Shankar N. Mandapaka added: "The... View Details

Keywords: by James Heskett; Publishing; Retail

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry

December 1999
Case

American International Group, Inc.

By: Kenneth A. Froot and Heidi Cruz

American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details

Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention