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- All HBS Web
(2,572)
- People (7)
- News (476)
- Research (1,644)
- Events (16)
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- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel retailing). The Scale Of The Threat... View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
incorporate these advancements to improve the way the functions work, how to incorporate machine learning and artificial intelligence that de facto improve productivity and... View Details
Keywords: Dina Gerdeman
- 30 Aug 2011
- First Look
First Look: August 30
underutilized markets, using its global network to quickly move products to market, and reinvesting steadily in its brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311120-PDF-ENG L'Oréal: Global Brand, Local Knowledge... View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 02 Jul 2013
- First Look
First Look: July 2
relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
sell these products online, in the store, or both, and how? Take lighting as an example. Home Depot asked: How do we best help customers with their lighting needs? What knowledge, products, and services do they need and in what form? What... View Details
- 18 Nov 2014
- First Look
First Look: November 18
personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former... View Details
Keywords: Sean Silverthorne
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
according to Chung and Narayandas. The paper follows a 2013 study in which Chung and colleagues developed a structural model to determine the ideal frequency of quotas. That study showed that quarterly bonuses would improve sales among... View Details
Keywords: by Carmen Nobel
- 23 Aug 2011
- First Look
First Look: August 23
http://www.amacad.org/publications/Challenges.aspx Advertising, the Matchmaker Authors:Bharat N. Anand and Ron Shachar Publication:RAND Journal of Economics 42, no. 2 (summer 2011) Abstract We empirically study the informational role of advertising in matching... View Details
Keywords: Sean Silverthorne
- 27 Jan 2015
- First Look
First Look: January 27
health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA... View Details
Keywords: Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
financial and strategic decision making. But along the way, I also noted another important aspect of this leadership task, a related line of effort that seemed to go largely unnoticed and unstudied by observers but that was just as vital to View Details
Keywords: by Rosabeth Moss Kanter
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual brand identities, by focusing on... View Details
Keywords: by John Quelch
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
financial institutions. In this paper, we investigate whether this effect operates through factor accumulation and/or improvements in total factor productivity (TFP). Factor accumulation-—physical and human... View Details
Keywords: Martha Lagace
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Summing Up--Is Product Security A Potential Distraction for Apple’s Leadership? The saga of Apple’s stand-off with the United States government over the Company’s refusal to assist the FBI in hacking its own iPhone View Details
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Reinhardt called this a cautionary tale about the risks of differentiating your product in the marketplace. For differentiation to make business sense, he said, you need a willingness to pay on the part of the customers and a... View Details
Keywords: by Martha Lagace
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
things like “strategy,” “focused activity level,” and “crisis response,” performance was dramatically improved when study subjects worked in the optimal conditions (with high rates of ventilation and low concentrations of carbon dioxide... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details
Keywords: by Max H. Bazerman
- 13 Mar 2018
- First Look
March 13, 2018
organizations’ impact on society are effective at improving disclosure quantity and quality as well as corporate value. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54148 The Real Exchange Rate, Innovation and View Details
Keywords: Sean Silverthorne