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  • All HBS Web  (3,299)
    • News  (517)
    • Research  (2,505)
    • Events  (43)
    • Multimedia  (18)
  • Faculty Publications  (1,611)
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  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • October 2002 (Revised May 2021)
  • Case

Group Process in the Challenger Launch Decision (A)

By: Amy C. Edmondson and Laura Feldman
The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space... View Details
Keywords: Process Analysis; Problems and Challenges; Groups and Teams; Engineering; Risk Management; Analysis; Decision Making; Aerospace Industry; United States
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Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (A)." Harvard Business School Case 603-068, October 2002. (Revised May 2021.)
  • May 2018 (Revised October 2019)
  • Case

Managing the Future of Work

By: William R. Kerr, Allison Ciechanover and Jeff Huizinga
By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers... View Details
Keywords: Labor Markets; Workplace; Employment; Technological Innovation; Demographics; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities
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Kerr, William R., Allison Ciechanover, and Jeff Huizinga. "Managing the Future of Work." Harvard Business School Case 818-128, May 2018. (Revised October 2019.)
  • July 2007 (Revised November 2007)
  • Case

Leasing Computers at Persistent Learning

Newly public Persistent Learning is acquiring vital computer assets. They need to determine how the lease or purchase decision will impact their financial statements, and how the market will react given previously forecast earnings and competitor's accounting. View Details
Keywords: Information Infrastructure; Financial Statements; Leasing
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Shanthikumar, Devin M. "Leasing Computers at Persistent Learning." Harvard Business School Case 108-014, July 2007. (Revised November 2007.)
  • April 1999 (Revised March 2001)
  • Case

Be Our Guest, Inc.

By: Dwight B. Crane and Penny Joseph
Be Our Guest is a rapidly growing equipment rental company with substantial seasonality in its revenues and profits. In the spring of 1998, the senior management team is reviewing its financial plans in preparation for a meeting with the company's bank. The case... View Details
Keywords: Financial Strategy; Borrowing and Debt; Banks and Banking; Revenue; Management Teams; Business Plan; Forecasting and Prediction; Utilities Industry; Service Industry
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Crane, Dwight B., and Penny Joseph. "Be Our Guest, Inc." Harvard Business School Case 299-001, April 1999. (Revised March 2001.)
  • 22 Dec 2015
  • News

Algorithms Need Managers, Too

  • April 1983
  • Case

National Chemical Corp.: Tiger-Tread

A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details
Keywords: Product Marketing; Consumer Products Industry; Industrial Products Industry
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Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.

    Failure Shouldn't Come as a Surprise

    I’ve worked at startup companies and I’ve run development teams inside large public companies. In both environments, executives spend far more time forecasting how successful they’ll be than planning what they will do if something breaks down.

     View Details
    • Web

    What We Learned in Three Charts: Innovation, Tariffs, and Gig Work | Working Knowledge

    Strategy and Innovation What We Learned in Three Charts: Innovation, Tariffs, and Gig Work Featuring Prithwiraj Choudhury , Alberto F. Cavallo , Ryan W. Buell , and Paige Tsai... View Details
    • October 1960 (Revised December 1982)
    • Case

    Texas Instruments, Inc. (B)

    Discusses the reorganization of Texas Instruments Metals & Controls Division, the formulation of the profit plan, and the courses of action available to the manager in the face of his department's failure to meet forecasted sales and profits. View Details
    Keywords: Restructuring
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    Wrapp, Henry E., and L. A. Guthart. "Texas Instruments, Inc. (B)." Harvard Business School Case 306-066, October 1960. (Revised December 1982.)

      The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities

      We show that the use of algorithms to predict race has significant limitations in measuring and understanding the sources of racial disparities in finance, economics, and other contexts. First, we derive theoretically the direction and magnitude of measurement... View Details
      • April 2010 (Revised May 2017)
      • Case

      Tremblant Capital Group

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
      Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
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      Greenwood, Robin. "Tremblant Capital Group." Harvard Business School Case 210-071, April 2010. (Revised May 2017.)
      • Teaching Interest

      Executive Education: Finance for Senior Executives

      By: Malcolm P. Baker

      Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education View Details

      • 20 Oct 2011
      • Research & Ideas

      Getting the Marketing Mix Right

      their FSL model, however, the results provided much greater detail about the potential effects of different marketing investments. For example, the model predicted that sales gains from DTCA and M&E... View Details
      Keywords: by Dina Gerdeman
      • April 1994 (Revised November 1998)
      • Case

      Kendall Square Research Corporation (A)

      By: William J. Bruns Jr.
      Kendall Square Research was a small competitor in the supercomputer industry. As sales grew rapidly in 1992 and early 1993, the company sold stock to the public for the first time and analysts forecast higher earnings for 1993. However, when the company's revenue... View Details
      Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry
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      Bruns, William J., Jr. "Kendall Square Research Corporation (A)." Harvard Business School Case 194-068, April 1994. (Revised November 1998.)
      • 2021
      • Working Paper

      Equilibrium Effects of Pay Transparency

      By: Zoë B. Cullen and Bobak Pakzad-Hurson
      The public discourse around pay transparency has focused on the direct effect: how workers seek to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting and hiring practices of the firm respond in equilibrium has received... View Details
      Keywords: Pay Transparency; Online Labor Market; Privacy; Wage Gap; Negotiation; Corporate Disclosure; Compensation and Benefits; Gender
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      Cullen, Zoë B., and Bobak Pakzad-Hurson. "Equilibrium Effects of Pay Transparency." Working Paper, June 2021. (Econometrica, Vol 91, No. 3 (May, 2023), 765-802.)
      • Article

      Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements

      By: Malcolm Baker, Lubomir Litov, Jessica Wachter and Jeffrey Wurgler
      We consider measures of stock-picking skill of mutual fund managers based on the earnings announcement returns of the stocks that they hold and trade. Relative to standard approaches, this approach focuses on an especially informative subset of the returns data,... View Details
      Keywords: Competency and Skills; Stocks; Investment Return; Investment Funds; Earnings Management
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      Baker, Malcolm, Lubomir Litov, Jessica Wachter, and Jeffrey Wurgler. "Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements." Journal of Financial and Quantitative Analysis 45, no. 5 (October 2010): 1111 –1131.
      • Article

      An Integrated Decision-Making Approach for Improving European Air Traffic Management

      By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve
      We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details
      Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe
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      Grushka-Cockayne, Yael, Bert De Reyck, and Zeger Degraeve. "An Integrated Decision-Making Approach for Improving European Air Traffic Management." Management Science 54, no. 8 (August 2008): 1395–1409.
      • 05 Dec 2012
      • What Do You Think?

      Should Managers Bother Listening to Predictions?

      identify fairly reliable predictions from the guesses." Others identified people as the weak point in the process. Adam Hartung commented that " everyone should be evaluating trends and making... View Details
      Keywords: by James Heskett
      • Research Summary

      Entrepreneurial Management

      By: Howard H. Stevenson
      Howard H. Stevenson is researching and writing on the need for and consequences of predictability. In work designed for a managerial audience, he is examining the roles played by organizations, cultures, and ethical systems in enabling individuals to predict the... View Details
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