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(1,486)
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- Web
Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School
problems. We say “unsolvable” because communities around the world face such daunting, complex problems - ranging from providing safe, healthy water and food for all, to ensuring educational and economic opportunity - and it can be easy... View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
this result and assessing how future work in this field should proceed, based upon these first steps in measuring "design." Download the paper: http://www.hbs.edu/research/pdf/08-039.pdf Modeling Expert Opinions on Food... View Details
Keywords: Martha Lagace
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details
Milton S. Hershey
Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million... View Details
Keywords: Food & Tobacco
- November 1998 (Revised June 2001)
- Case
Global Beer
Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
Arnold, David J., and Ardon B. Hirschfeld. "Global Beer." Harvard Business School Case 599-063, November 1998. (Revised June 2001.)
- Web
Native American Heritage Month | Baker Library
Uncovering hidden stories and knowledge in Baker Collections. Aquaculture, Fisheries, and Food Processing as a Combined Economic Development Option for Indian Communities [1977] View Record This diagram comes from a 1977 report prepared... View Details
- 15 Apr 2014
- First Look
First Look: April 15
from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details
- 03 Sep 2024
- Blog Post
Energy & Environment Club
by the technological innovation happening in the climate space, and curious about how we can bring them to market to drive down global emissions. Our MissionThe mission of the E&E Club is to empower and support our members dive into... View Details
Alfred N. Steele
grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi. All of these changes allowed Pepsi to gain a great deal of market share, predominantly at the expense of Coca-Cola, and grow income from $1.6... View Details
Keywords: Food & Tobacco
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 11 Oct 2016
- Blog Post
Why We Recruit: HelloFresh
with your friends, families, colleagues and loved ones. Our growth trajectory and expansion have been phenomenal over the past few years, and look set to continue as the market grows globally. How long has your organization been... View Details
Keywords: Consumer Products / Retail
- Web
Global - Global Activities 2020
of HBS faculty interviewing business leaders from Africa, Asia, Latin America, and the Middle East. The five new videos feature South African business leaders in banking (Cas Coovadia), retail (Shirley Zinn), food (Robbie Brozin), View Details
- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
- 12 Feb 2008
- First Look
First Look: February 12, 2007
and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details
Keywords: Martha Lagace
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry
McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this month's column who rely on assumed human ingenuity combined... View Details
Keywords: by James Heskett
- 17 Apr 2007
- First Look
First Look: April 17, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806069 Disney Consumer Products: Marketing Nutrition to Children Harvard Business School Case 507-006 In an effort to capture market share in... View Details
Keywords: Martha Lagace
- October 2005 (Revised February 2007)
- Case
Ripe 'n Ready
By: Ray A. Goldberg and Laura Winig
Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they... View Details
Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details