Publications

Publications

Filter Results: (2,028) Arrow Down
Filter Results: (2,028) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 57 of 2,028 Results →
  • 2024
  • Case

EPCorp: Convincing the C-Suite

By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy
Related
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details
Keywords: by Hong Luo and Alberto Galasso
  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
Related
  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
Related
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

“Global Survival Kit” condition chose to donate all six items, compared with just 5 percent in the “gift” condition and 3 percent in the cash condition. “The strength of the increase was a really nice surprise,” says Doug Wayne, director of national View Details
Keywords: by Carmen Nobel
  • 13 Jun 2019
  • Blog Post

Expanding My Worldview Through FIELD Global Immersion

that is unfamiliar to you. Prior to HBS I was a clean energy engineer – not a digital marketer or consumer goods expert. The great thing about FGI is that creating a successful project requires you to do fun... View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

as an adjunct professor at Bentley University in Marketing and Entrepreneurship. His higher education career has focused on innovating and maximizing the value proposition of public higher education in serving students and communities.... View Details
  • Web

Certificates, Credentials, & Credits | HBS Online

the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms—plus all peer learning... View Details
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

cassettes or digital content. My fear is that the growth of the industry is going to be limited by capacity. Gazette: Why do a few older technologies, like vinyl, fountain pens, and mechanical watches, enjoy a renaissance while most do... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • July 2011 (Revised September 2011)
  • Case

Game Time Decision for AppDirect

By: Andrei Hagiu, Laura Arjona and Emily Zhang
AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details
Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States
Related
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details
Keywords: Martha Lagace
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best (create physical products) with what digitals do best (use... View Details
Keywords: Publishing Industries (except Internet); Information
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

replacement to silver halide film in our core market?" By seeking to create high-priced, performance-competitive digital products, Kodak missed much of the disruptive growth driven by inexpensive View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white blob-like characters that resembled... View Details
Keywords: by Barbara DeLollis
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell? After KFC was chastised by the... View Details
Keywords: by Sean Silverthorne
  • Web

Baker Library / Bloomberg Center | About

north-facing façade was restored, existing faculty offices were updated, and 30 new faculty offices were added. The updates incorporated modern digital media and resources, while creating accessible, environmentally controlled storage... View Details
  • July 2012 (Revised April 2014)
  • Case

Research In Motion: The Mobile OS Platform War

By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
Related
  • 30 Aug 2011
  • First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
  • Web

Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details