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Show Results For
- All HBS Web
(1,953)
- People (3)
- News (372)
- Research (1,347)
- Events (1)
- Multimedia (8)
- Faculty Publications (837)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
functionality and status. Cultural exchanges. While advertising has always been part of popular culture, technology has increased the rate of exchange and competition for buzz. In addition to Dove's campaign, Deighton cites BMW's... View Details
- 01 Sep 2018
- News
What I Do: Clare Reichenbach (AMP 185, 2013)
a media executive with 20 years of experience in strategy and business transformation who joined the foundation in February. “In AMP we talked about finding our North Star,” she says. “I’m fortunate because food is an authentic passion of... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
when disruptions hit. The most impressive brands are those that are able to use disruptions as a platform to enhance the delivery of cultural value." To analyze the pattern of cultural demand and the... View Details
Keywords: by Martha Lagace
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
diverse team with varying backgrounds and perspectives. Create an inclusive company culture: Create a company culture that encourages open communication and supports employees bringing their whole selves to work. Combat bias in hiring... View Details
Keywords: All Industries
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry Customers... View Details
- Profile
Durdana Achakzai
competes." Immersed in a global culture As a member of a Pakistani ethnic minority, the Pashtun tribe, Durdana anticipated significant cultural adjustments as she established herself at HBS.... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Europe. "The NFL has the difficult task of trying to introduce a sport that people don't understand, into cultures where soccer is an obsession," Alcacer notes. "For MLB, the NBA, and the NHL, the globalization View Details
- 25 Jan 2018
- News
Living and Learning in a Local Context
As executive director of the Pine Mountain Settlement School in Kentucky, Geoff Marietta (MBA 2007) is incorporating local Appalachian culture into the education and daily lives of the rural community the school serves. In this interview,... View Details
- 09 Jun 2009
- Research Event
Business Summit: Enterprise Risk Management
include: having top management lead risk management; creating a culture of risk management where it is part of all decisions; setting clear risk parameters and having them broadly adhered to; having the discipline to make risk management... View Details
Keywords: Re: Robert S. Kaplan
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2010
- News
Letters to the Editor
Turkey is both European and Anatolian, and since the days of the Ottoman Empire, most Turks have not claimed any kinship to the Arab world. As an American who has lived in Turkey for twenty years, I have been reminded several times by the Turkish people that “we are... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
researchers say. "It wasn't authentic," Deighton says. "You really want to try to cultivate the opposite of that in the culture of your marketing team." Social media messages can also backfire when brands try too hard to be youthful and... View Details
- 01 Feb 2001
- News
Books
Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital Culture of Tomorrow, HBS professor Rosabeth... View Details
- 06 May 2019
- News
Startup Talk in Chicago
Corporation, Aspen Strategy Group, and the Aspen Economic Strategy Group; and co-chair of the Cyber Readiness Institute. She shared her perspective as both an investor and a former Commerce Secretary (under... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
transactions—the metrics Karavites tracks most closely—are up at all his locations. Formulating a turnaround strategy required Kempczinski and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
company provided the culture fit she enjoyed while also affording her the opportunity to learn different areas of the business within a smaller company in her corporate strategy role. Several years later,... View Details
Keywords: Consumer Products / Retail
- 01 Dec 2011
- News
Making the Case for Leadership
company’s culture on three cornerstones: quality, performance, and valuing the individual employee. As for strategy and the bottom line, the commercial areas he focused on were the medical-services business... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- Web
How to Communicate your Organizations’ People-Centered Values - Recruiting
Insights & Advice 09 Jun 2023 How to Communicate your Organizations’ People-Centered Values Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies For... View Details
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
spending your time on disruptive innovations!" M. P. Singh, a manager in the public sector, suggests, "Expecting corporate culture to tolerate or encourage radical change or innovation is like expecting a country to encourage... View Details
Keywords: by James Heskett
- 02 Aug 2011
- First Look
First Look: August 2
the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage market... View Details
Keywords: Sean Silverthorne