Filter Results:
(2,084)
Show Results For
- All HBS Web
(2,084)
- People (3)
- News (342)
- Research (1,496)
- Events (23)
- Multimedia (1)
- Faculty Publications (745)
Show Results For
- All HBS Web
(2,084)
- People (3)
- News (342)
- Research (1,496)
- Events (23)
- Multimedia (1)
- Faculty Publications (745)
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind... View Details
Keywords: by Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in... View Details
Keywords: Anna Secino
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
direct-to-consumer would have to involve direct relationships with multiple manufacturers—or seem to; I don't know if it has to require that. And no one has found the model to do that. Q: Do you think part of Webvan's demise was a problem... View Details
- Web
Global Industry Bubble Watch - Behavioral Finance & Financial Stability
Data Global Industry Bubble Watch Download Data Set in Excel View Sector: Consumer Discretionary Consumer Discretionary Consumer Staples Energy Financials Healthcare... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
- 04 Feb 2018
- Working Paper Summaries
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
- 17 Nov 2016
- News
Wired for Innovation
long-distance oil and gas pipelines are guided by modern regulations and an infrastructure blueprint,” Skelly explains. “But existing US electric lines were erected by utility companies several decades ago, to connect local customers to... View Details
- 22 Feb 2022
- News
Savings and Loam
working-class people to earn interest on their savings, and become part owners in the process. “This is a model that was designed for stakeholder value, although people didn’t call it that 200 years ago,” Cummings notes. But there’s new... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
consumer's expected welfare. One way to think of this is to ask whether a better-informed consumer would move in the directions suggested by prescriptive models. Generally, I predict that as a consumer... View Details
Keywords: by Max H. Bazerman
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- 26 Aug 2020
- News
Empowering Rural Communities
cofounders saw an opportunity to create a new kind of energy company—a hybrid of a traditional utility and a financial entity. Guzman Energy, a subsidiary of Guzman & Company, would not be weighed down by the same legacy investments in... View Details
- Profile
Jeremy Andrus
about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details
- Profile
Fola Folowosele
developing a business skill set. Given my interest in utilizing business to drive social impact, HBS stood out to me because it is an institution that focuses on multiple bottom lines. I was also drawn to HBS because I knew that I would... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
persuade them to reciprocate by adding reviews themselves. In addition, you need a business model that monetizes the site traffic without diminishing the site’s credibility. Once these issues are resolved, health care View Details
- 15 Dec 2024
- News
Forward Thinking
You can ask the internet anything, but getting an answer via generative artificial intelligence consumes about 10 times more electricity than a traditional Google search. Consequently, the data centers where AI tools are trained and run are guzzling more and more... View Details
- 01 Oct 2000
- News
After the Revolution: Putting the Internet in Perspective
Microsoft and Cisco, Nolan said the mature business model of a hierarchical organizational structure with a "make-and-sell" strategy can't be adapted to the virtual, information-enabled world of dot-coms. There, the real-time speed,... View Details
Keywords: Margie Kelley
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 02 Jan 2020
- News
Empowering Rural Communities
and his cofounders saw an opportunity to create a new kind of energy company—a hybrid of a traditional utility and a financial entity. Guzman Energy, a subsidiary of Guzman & Company, would not be weighed down by the same legacy... View Details
- Career Coach
Rich Schneider
deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in general, most often in the... View Details