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  • 05 Aug 2013
  • Research & Ideas

To Buy Happiness, Purchase an Experience

Video directed and produced by Joanie Tobin Conventional wisdom says that money can't buy happiness. Behavioral science begs to differ. In fact, research shows that money can make us happier—but only if we spend it in particular ways. In... View Details
Keywords: by Carmen Nobel
  • Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand Estimation with Search... View Details
Keywords: by Kristen Senz
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

book The Next Convergence, Spence focuses on what he calls tradable jobs (making things like cars that can be made somewhere else—largely manufacturing jobs) and nontradable jobs (like nurses and auto mechanics, the vast majority of whom provide services that are View Details
Keywords: by James Heskett; Manufacturing
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details
Keywords: Martha Lagace
  • Web

Porter Prize India - Institute For Strategy And Competitiveness

initiative centered in India. The Prize is administered by the Institute for Competitiveness, India, which is dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy. The Institute for... View Details
  • 08 Feb 2023
  • Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the moral imperatives of confronting... View Details
Keywords: by Hise O. Gibson and Nicole Gilmore
  • 2023
  • Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry
Related
  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits “Credit is the vital air of the system of modern commerce. It has done more — a thousand times more — to... View Details
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

someday to bring the concept to consumers in emerging markets across the globe. “Most restaurant owners can cook, but they don’t have a business mindset,” Sasago says. “I have that advantage now, and I know we can make this work.” 1,868... View Details
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • News

From Big Pharma to Startup

diagnosis and treatment with genomic sequencing and machine learning to solve antibiotic resistance Nix—develops biosensors that analyze electrochemical biomarkers to deliver health and wellness data to consumers RapidSOS—securely links... View Details
Keywords: April White
  • 30 Jan 2018
  • First Look

January 30, 2018

2017 Annual Review of Economics Agricultural Insurance and Economic Development By: Cole, Shawn A., and Wentao Xiong Abstract—This article provides a review of recent research on agricultural insurance (AI) in developing countries.... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

diplomacy, are not innate talents but can be learned. It lists problems that research has shown often occur in the process of seeking or giving advice, including being overconfident about one's own perspective, failing to seek advice from... View Details
Keywords: Sean Silverthorne
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

broader field of study. Microprocess research in organizational studies reveals implicit phenomenological assumptions that vary in the extent to which microprocesses are treated as parts of larger systems. We suggest that phenomenological... View Details
Keywords: Martha Lagace
  • 16 Aug 2011
  • First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2012
  • First Look

First Look: March 13

opportunity finds it attractive to underinvest, thereby behaving as if the investor faces a lower quality investment opportunity. This is particularly interesting, as prior research in finance literature has shown that firms will... View Details
Keywords: Sean Silverthorne