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  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details
Keywords: Martha Lagace
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand Estimation with Search... View Details
Keywords: by Kristen Senz
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
  • 2023
  • Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry
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  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

someday to bring the concept to consumers in emerging markets across the globe. “Most restaurant owners can cook, but they don’t have a business mindset,” Sasago says. “I have that advantage now, and I know we can make this work.” 1,868... View Details
  • 30 Jan 2018
  • First Look

January 30, 2018

2017 Annual Review of Economics Agricultural Insurance and Economic Development By: Cole, Shawn A., and Wentao Xiong Abstract—This article provides a review of recent research on agricultural insurance (AI) in developing countries.... View Details
Keywords: Sean Silverthorne
  • Web

Buy Now, Pay Later: Credit in Pre-Industrial Society

Economy: The Rise of Credit Reporting Credit in a Consumer Society Research Links Credits “There are two sorts of wealth-getting. The most hated sort, and with the greatest reason, is usury.” — Aristotle,... View Details
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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  • 05 Aug 2013
  • Research & Ideas

To Buy Happiness, Purchase an Experience

Video directed and produced by Joanie Tobin Conventional wisdom says that money can't buy happiness. Behavioral science begs to differ. In fact, research shows that money can make us happier—but only if we spend it in particular ways. In... View Details
Keywords: by Carmen Nobel
  • Web

HBS - Financials | Supplemental Financial Information

Unrestricted 8% Other 7% Special Initiatives 6% Research 5% Building Operations Consistent with the long-term goal of preserving the value of the endowment in real terms (after inflation) and generating a predictable stream of available... View Details
  • Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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  • 16 Aug 2011
  • First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product... View Details
Keywords: Sean Silverthorne
  • 01 Aug 1998
  • News

High Honors

Baker Scholar. After spending a year at HBS as assistant to the legendary Professor Georges F. Doriot, Barford moved on to work as a financial analyst at Doriot's American Research & Development Corporation, one of the first U.S. venture... View Details
  • 01 Mar 2024
  • News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details
Keywords: Jennifer Gillespie
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

so that alternative actions could be arrayed according to their attractiveness, expressed in quantitative terms. Recently, brain-scan technology has enabled researchers to associate choice and decision-making with various parts of the... View Details
Keywords: by Jim Heskett
  • 01 Jun 2023
  • News

From Big Pharma to Startup

diagnosis and treatment with genomic sequencing and machine learning to solve antibiotic resistance Nix—develops biosensors that analyze electrochemical biomarkers to deliver health and wellness data to consumers RapidSOS—securely links... View Details
Keywords: April White
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

has to retail shopping. Amitabh Chandra is the Henry and Allison McCance Professor of Business Administration and faculty chair of the M.S./M.B.A. program in life sciences at Harvard Business School. He is also Ethel Zimmerman Wiener Professor of Public Policy and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

The power of the patient Patients like my mother have become the pioneers of change for rare diseases, advocating for themselves and educating their physicians in real time. Patient advocacy organizations and disease-focused, nonprofit, View Details
  • 04 Nov 2015
  • What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

only on paper.” There were several criticisms of the fact that the research identified correlations, not causes. Norman Toy made the point by stressing the especially mischievous nature of the use of correlation in this case. In his... View Details
Keywords: by James Heskett