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Show Results For
- All HBS Web
(1,923)
- People (7)
- News (511)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (387)
- Career Coach
Marsha Faradina
Marsha has 8 years of experience in the energy industry (oil & gas/power generation) and was in consumer goods for her first job. She switched to consulting and moved from Asia to the US. Therefore, she... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's... View Details
Keywords: by Martha Lagace
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for... View Details
- 01 Oct 1998
- News
A Marketable Skill
assertive." As an undergraduate at Northwestern, she discovered an aptitude for design while working in the college print shop. Following that path to New York's Pratt Institute, she earned a master's degree in package design. "At Pratt... View Details
Keywords: Deborah Blagg
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
industry's rich array of data made it a prime subject for such a study. "Banks maintain customer data at a very fine grade level, and the government captures competitive data, so we have a very good picture of when competitors enter... View Details
Keywords: by Julia Hanna
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs to... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details
Keywords: by Manda Mahoney
- Web
Creating Brand Value - Course Catalog
HBS Course Catalog Creating Brand Value Course Number 1925 Assistant Professor Julian de Freitas Spring; Q3; 1.5 credits 14 Sessions Exam Career Focus: This course is designed for students who plan to create, unlock, or invest in value created through brands in the... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in moving View Details
- 28 May 2019
- News
Ask the Expert: In Security
YOUNG: Always start by focusing on areas where you have the most risk. Good protection starts with good IT hygiene. The basics—patching and updating systems and basic protections (and controls)—should be in... View Details
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
"Research" will limit the results to recent market, industry and sector reports. Also, a good source for news. S&P NetAdvantage S&P Industry Surveys cover industry trends, forecasts, major players and market... View Details
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they... View Details
Keywords: Sean Silverthorne
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details
Keywords: by Sean Silverthorne
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details
- Profile
Irina Gerry
With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to brand management at a premier global View Details
- 16 Jun 2009
- First Look
First Look: June 16
it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing—when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge,... View Details
Keywords: Martha Lagace
- 01 Jun 2011
- News
Alumni Books
find the right opportunities; how to package yourself to make sure you secure an interview; how important preparation is for an interview so that you are relaxed and give a great performance; how to show your passion and ask the perfect... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, and the way that framing in turn affects how the... View Details
- 13 May 2015
- Blog Post
Former Engineer Gives Consulting a Test Drive
engaging with clients and directing the trajectory of two very cool projects in the consumer goods space. How did your RC year shape what you wanted to do last summer? My RC year exposed me to a world... View Details