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Show Results For
- All HBS Web
(9,666)
- People (41)
- News (3,271)
- Research (4,130)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,902)
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- October 1986
- Supplement
Timken Co., Video
Provides interviews with four top executives of the Timken Co., including the president, Joe Toot, Jr., discussing the company's employee communications and employee relations strategy. View Details
Keywords: Employee Relationship Management
Hattersley, Michael E. "Timken Co., Video." Harvard Business School Video Supplement 887-511, October 1986.
- 25 Apr 2014
- Video
Robert Goodwin - Making A Difference
- 15 Jan 2020
- Video
Suresh Krishna
Suresh Krishna, founder of the largest manufacturer of industrial fasteners for the auto industry in India, explains how his company has maintained positive industrial relations by cultivating open... View Details
- 15 Jun 2021
- News
HBS Addresses Racial Equity
“We need to be educating students to work in complex environments with people of different races, genders, ethnicities, religions, and political views to make the most of these differences.” —JAN HAMMOND SENIOR ASSOCIATE DEAN “We need to be educating students to work... View Details
Keywords: Jennifer Gillespie
- Career Coach
Rohit Sahni
investment pitches, accounting and financial questions, and financial modeling. Rohit enjoys helping students explore a profession within financial services. He also enjoys helping students communicate and synthesize their motivations,... View Details
Tiona W. Zuzul
Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Accommodations Industry; Tourism Industry; United States; North America; Europe; Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- February 1997 (Revised August 1997)
- Case
Mexico (D): Stabilization and Retrenchment
By: Huw Pill
Describes the response of the Mexican authorities and the international community to the Mexican Peso crisis of 1994 and the banking, financial, and macroeconomic crisis that followed it. View Details
Pill, Huw. "Mexico (D): Stabilization and Retrenchment." Harvard Business School Case 797-051, February 1997. (Revised August 1997.)
- October 1998 (Revised June 2002)
- Case
Austin, Texas: Building a High-Tech Economy
By: Bruce R. Scott and Srinivas Sunder
Members of the community decide to try to diversify the economy of Austin, Texas, by welcoming high-technology firms and by augmenting the electrical engineering faculty at University of Texas--Austin. View Details
Keywords: Development Economics; Diversification; Information Technology; Policy; Government and Politics; Engineering; Technological Innovation; Competitive Advantage; Higher Education; Texas
Scott, Bruce R., and Srinivas Sunder. "Austin, Texas: Building a High-Tech Economy." Harvard Business School Case 799-038, October 1998. (Revised June 2002.)
- 16 Apr 2024
- Video
Career Journeys | Alan Neider
- 31 Jan 2020
- Video
Blavatnik Fellow Jayon Wang Propelling X-COR Therapeutics Forward
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Sep 2015
- Report
Business Aligning for Students: The Promise of Collective Impact
This report calls on business leaders to take stock of their efforts to improve pre-K-12 education and commit to an innovative approach called “Collective Impact,” a community endeavor that addresses fundamental weaknesses in the U.S.... View Details
- 07 Oct 2020
- Blog Post
7 Coming Out Stories from the HBS PRIDE Club
National Coming Out Day is October 11, 2020, and HBS will be supporting and participating in events that celebrate the LGBTQ+ community all week long. Some students come out before business school, and some students wait until they arrive... View Details
- 07 Jul 2021
- Video
Industry Spotlight: Entrepreneurship
- September 2018 (Revised March 2019)
- Teaching Note
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive... View Details