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Show Results For
- All HBS Web
(1,361)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
involved, for example, in a corporate program in one region of China where we work to encourage children to go to school-a campaign that also subsidizes the cost of books and transportation." As part of her commitment to quality, Yang has... View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
also taken some steps to level the playing field by making consumers more aware of the resources they have. In 2015, FINRA launched a national ad campaign to highlight its BrokerCheck service, with spots on cable that show, for example, a... View Details
- Web
Instagram Takeover Policy | About
policies, I understand that my access will be revoked immediately, and I will not be considered for future social media campaigns or opportunities. Print Name: __________________________________________________________________ Date:... View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
leaders. The ECLM was followed by the School’s Campaign Celebration, where attendees joined Dean Nohria and more than 250 alumni and guests at the Natural History Museum in London to celebrate the conclusion of a successful campaign. HBSA... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Case Study: Moment in the Sun
health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days.... View Details
Keywords: Dan Morrell
- 01 Jun 2015
- News
Learning from Global Immersion Experiences
Campaign for Harvard Kennedy School, was so pleased with the innovative course that he doubled his commitment. Mayo notes another unexpected incident during the stay—a labor protest that, in part, targeted President Recep Tayyip Erdoğan’s... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details
Keywords: by James Heskett
- 01 Sep 2020
- News
Righting the Ship
and to think that we’re going to go back to the new normal anytime soon is to just ignore history. COVID-19 is reconfiguring huge aspects of our collective and individual lives every day. And it’s giving birth to both enormous opportunities, like the View Details
- 25 Jun 2020
- News
Covering All Corners
sessions for health care professionals in Egypt, Italy, and Spain? RA: In Egypt, our so-called “White Army” of doctors and nurses has come under severe strain given the surge in the number of COVID patients. We recently launched a View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
Janet Cahill (AMP 189), executive director of HBS External Relations, who shared insights on the HBS Campaign and alumni engagement. Professor David Yoffie, Max and Doris Starr Professor of International Business Administration, presented... View Details
Keywords: Margie Kelley
- 01 Sep 2016
- News
Offshore Learning
back to the mainland. “Our classroom is a 204-acre island with two salt marshes, a fresh water marsh, an inner tidal zone, meadows, and forests.” Since 2005, Pearson has spearheaded an $8.3 million capital campaign to fund infrastructure... View Details
- 01 Sep 2005
- News
Predictable Surprises
away many of the influences that corrupt sound decision-making. However, neither Bradley nor McCain, the candidates who were running on campaign reform in 2000, was able to sell it to the American people. We haven’t talked very much yet... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
almost forty years with J&J, he quickly found a new mission as chairman of the Partnership for a Drug-Free America (PDFA), a coalition of communications professionals dedicated to persuading children to reject substance abuse. The result was the creation of the largest... View Details
- 22 Mar 2016
- First Look
March 22, 2016
Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective... View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 01 Mar 2013
- News
Making Change
representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
high-quality products at reasonable prices, and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35%–40% typical in some Western markets.... View Details
Keywords: Sean Silverthorne
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
to be effective. "Lobbying appears to be something you need to be serious about," says Kerr. "It's not something companies can engage in halfheartedly and expect returns." Kerr takes for granted that spending money through both View Details
Keywords: by Michael Blanding
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
the benefit of the product in the mind of the consumer. Krauss also observed that most product advertising on the Internet fails to complement campaigns being carried out in the traditional media. "The reason is simple," he... View Details
Keywords: by James E. Aisner
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details