Campaigns - Publications - Faculty & Research

26 Feb 2021
News

Latinx on Boards; High-Tech Reforestation

interested Latino professionals prepare themselves to be considered for board positions. The virtual event was the second in a series of webinars offered as part of a coordinated campaign by the two alumni clubs, with consulting help from... View Details

Keywords: Margie Kelley

30 Apr 2019
News

Leading Schools That Change Lives

strengthening diversity at Salesianum, where tuition is close to $16,000 annually, were top priorities. “From its earliest days, the school’s leaders reached out to educate children of immigrants who couldn’t afford tuition,” he notes. “With a lot of kids in our area... View Details

Keywords: Deborah Blagg; Educational Support Services; Educational Services

01 Dec 2001
News

Steven Rogers

a successful campaign to get his company to revoke its membership. "I am, after all, my mother's son," he notes with a laugh. At HBS, Rogers found the case method particularly suited to his strengths. "I love debate and analysis," he... View Details

Keywords: Young, Susan; Colleges, Universities, and Professional Schools; Educational Services; Retail Trade

10 Jan 2012
First Look

First Look: January 10

connections (measured as campaign donations to politicians who won an election). Yet, we do not find evidence that BNDES is systematically bailing out firms. In general, BNDES appears to be generally selecting firms with capacity to repay... View Details

Keywords: Sean Silverthorne

23 Jun 2020
Book

Beginning America Over Again with a New Electoral System

spread the ideas of Final-Five Voting, scaling a few early innovators into a coast-to-coast campaign of universal adoption and action. Thanks to the upstart laboratories of democracy that have shown us the way (in victory and defeat), we... View Details

Keywords: by Sean Silverthorne

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

criticized as manipulative or exploitative, March of Dimes posters featuring cute children that were also clearly afflicted with polio (the original poster children) were effective. A strategy of "porch light" fundraising campaigns... View Details

Keywords: Re: Gunnar Trumbull

04 Feb 2008
Research & Ideas

Putting Entrepreneurship in the Social Sector

National Campaign to Prevent Teen Pregnancy, and the September 11th Fund. We asked Wei-Skillern to discuss the book and its practical applications for business leaders. Sean Silverthorne: Why did you and your coauthors write this book?... View Details

Keywords: by Sean Silverthorne

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

position. Now, “it’s the CEO, not the company, weighing in on the issues,” says Toffel, who is also Faculty Chair of the HBS Business and Environment Initiative. “Second, it’s conducted in public—it’s not related to backroom dealing, lobbying, or View Details

Keywords: by Michael Blanding

February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

Citation

Find at Harvard

16 Jul 2014
HBS Case

Marketing Obamacare

enrollment period between October 2013 and April 2014—more than twice the national goal set for the state. AHCT is currently gearing up for another marketing campaign for the 2014-15 enrollment period, retooling its messages to reach the... View Details

Keywords: by Michael Blanding; Health

23 Nov 2010
First Look

First Look: November 23

answered the same questions directly but with less eloquence. We comment on the implications of this research for political campaigns and business management. Read the paper: http://www.people.hbs.edu/mnorton/rogers%20norton%20HBR.pdf... View Details

Keywords: Sean Silverthorne

10 Mar 2009
First Look

First Look: March 10, 2009

16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details

Keywords: Martha Lagace

09 Jan 2014
Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

was simply too vast to be controlled in any meaningful way. Others thought differently—including Mitchell and Herbert Hoover. Hoover, who was Secretary of Commerce from 1921 to 1928 (when he began his successful campaign to become... View Details

Keywords: by Sean Silverthorne

10 Jun 2008
First Look

First Look: June 10, 2008

Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a... View Details

Keywords: Martha Lagace

28 Jun 2004
Research & Ideas

Microfinance: A Way Out for the Poor

has dramatic impact," he said. Philanthropy can be a victim of fashion, Chu argued, citing the "Save the Whales" campaigns that rise and fall from time to time. Microfinance, on the other hand, sees the poor not as aid... View Details

Keywords: by Martha Lagace

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and launching global View Details