Publications

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details

Keywords: by Staff

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

brand and strategy. Managers must manage. In an extended disruption, it may even be in your long-term interest to find supply alternatives for a customer. Few quota-carrying salespeople will or can do that.... View Details

Keywords: by Frank V. Cespedes

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details

Keywords: Dina Gerdeman

September 1988 (Revised November 1988)
Case

Watt Group: Consumer Product and Retailing Doctors (A)

By: Ray A. Goldberg

Keywords: Marketing; Brands and Branding

Find at Harvard

01 Aug 2012
News

Why Is Great Service So Rare?

2002
Case

Wal-Mart Stores, Inc.

By: Vijay Govindarajan and Julie Lang

Sam Walton, founder of Wal-Mart in 1962, had the vision for his store to sell low cost, branded products. By setting up its own distribution system and truck fleet, and evaluating retail stores as separate investment centers, Wal-Mart's control systems helped to build... View Details

Keywords: Competitive Advantage; Retail Industry; United States

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better... View Details

19 Apr 2021
News

Trump Wants You to Boycott Coke. His Properties Are Still Serving It

June 1995
Supplement

Dow Corning and the Breast Implant Controversy (B)

By: Willis M. Emmons III, Monica Brand and Greg Keller

Provides an update to the (A) case. View Details

Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

June 2008
Case

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller

The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details

Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition

12 PM – 1 PM EDT, 01 Nov 2016
Webinars: Trending@HBS

Leadership in the Digital Era

Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

23 Sep 2010
News

Stadium to be called Gillette 2 more decades

31 Mar 2023
Video

Hue: Runner-Up 2023 New Venture Competition Alumni Track

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry