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Show Results For
- All HBS Web
(3,616)
- People (15)
- News (950)
- Research (2,116)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
- 29 Oct 2013
- News
Sheila Marmon
- 02 Jul 2019
- News
The Controversial History of United Fruit
- Web
Publications - Faculty & Research
Failure Harm Your Brand By: Julian De Freitas How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they... View Details
- 18 May 2017
- Blog Post
Why We Recruit: Hilton
interest in recruiting at HBS, but it was more targeted in the past based on specific roles. This year we launched a structured MBA rotational program where MBAs have an opportunity to work across different functions of the company (e.g. Corporate Strategy, View Details
Keywords: Hospitality
- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Procter & Gamble: Marketing Capabilities." Harvard Business School Case 311-117, June 2011. (Revised May 2012.)
- May 2017 (Revised May 2019)
- Supplement
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details
Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
- July–August 2014
- Article
How 'Brand Tourists' Can Grow Sales
By: Silvia Bellezza and Anat Keinan
The article discusses how exclusive brands can increase their sales by moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the... View Details
Bellezza, Silvia, and Anat Keinan. "How 'Brand Tourists' Can Grow Sales." Harvard Business Review 92, nos. 7/8 (July–August 2014): 28.
- 18 Oct 2022
- News
Is MLB Ready to Compete for Next Generation of Fans?
- 27 Mar 2017
- News
How Companies Can Benefit More From Their Corporate Giving
- 22 Feb 2017
- News
What’s the Value of a Like?
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
- 23 Aug 2018
- News
Is “Gender-Neutral” Just A Beauty Buzzword — Or Something Greater?
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- 05 Jan 2011
- News
Starbucks Unveils New Logo
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- August 2007 (Revised March 2008)
- Case
Fiyta - The Case of a Chinese Watch Company
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty
Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or... View Details
Keywords: Brands and Branding; Product Marketing; Product Positioning; Demand and Consumers; Consumer Behavior; Consumer Products Industry; Electronics Industry; China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li, and Tracy Manty. "Fiyta - The Case of a Chinese Watch Company." Harvard Business School Case 308-025, August 2007. (Revised March 2008.)
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details
- February 2001 (Revised December 2002)
- Case
Marshall Field and the Rise of the Department Store
By: Nancy F. Koehn
Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the... View Details
Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago
Koehn, Nancy F. "Marshall Field and the Rise of the Department Store." Harvard Business School Case 801-349, February 2001. (Revised December 2002.)