Publications

Find at Harvard

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

19 May 2016
Blog Post

5 Lessons from Business School

1. Learning occurs both inside and outside of the classroom I realized after my first semester that business school provides much more than academic classroom learning. Learning takes place in nearly every... View Details

01 Sep 2020
News

Action Plan: Finding Fluency

Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

to pause and question your intuition or the bravado of a particularly overzealous employee might be a critical soft skill. But how does a manager find those right people and allow their decisions to be... View Details

Keywords: by Kara Baskin

20 Dec 2024
News

Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024

To Boost Communities, Alumni Clubs Send Nonprofit Leaders to HBS For one week every summer, nonprofit leaders from across the globe convene on the HBS campus to sharpen their leadership skills and expand their impact through the Strategic Perspectives in Nonprofit... View Details

Keywords: Margie Kelley

December 1994
Case

Intel's Pentium: When the Chips Are Down (A)

By: Stephen A. Greyser and Norman Klein

Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details

Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry

June 1988
Supplement

General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video

By: James L. Heskett

Jack Welch updates an MBA class on events which have taken place since 1984. Answers questions about his job and the task of leading a global company. View Details

Keywords: Management Teams; Leadership; Globalized Firms and Management

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the... View Details

Keywords: by Julie Jette; Consumer Products; Retail

June 2012
Article

Leadership Is a Conversation

By: Boris Groysberg and Michael Slind

Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than... View Details

Keywords: Employees; Management Style; Interpersonal Communication; Leadership; Cooperation; Partners and Partnerships

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02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

internationally-recognized brand was a deciding factor too. HBS was the only one that fit the bill. A lot of schools prepare you for your first post-MBA job, but the HBS case method goes further. HBS... View Details

November 1999
Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry

Find at Harvard

February 2012
Case

Kent Chemical: Organizing for International Growth

By: Christopher A. Bartlett and Laura Winig

In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on... View Details

Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; Multinational Firms and Management; Organizational Design; Management Practices and Processes; Organizational Structure; Corporate Strategy; Organizational Culture; Global Strategy; Chemical Industry; United States

Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

His research is in the... View Details

Keywords: asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management; asset management

Working Conditions in Supply Chains microsite

This microsite is a new resource for managers of global supply chains, including brands who want to source products from suppliers that avoid problematic working conditions, auditors who assess factory working conditions, and NGOs focused on this area. The site... View Details

June 2010 (Revised September 2010)
Case

athenahealth: Innovating in Response to a Crisis in Healthcare

When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We study the effects View Details

Keywords: Sean Silverthorne

April 2004 (Revised May 2005)
Case

ING DIRECT

By: James L. Heskett

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States