Brand Management - Publications - Faculty & Research

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details

Keywords: by Sean Silverthorne

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Alejandro Maldonado

of Pennsylvania (magna cum laude) and an MBA from Harvard Business School ('08). Work Experience: Private Equity (H.I.G. Capital, Advent International, founded Appian Education Ventures), Management Consulting (Bain & Company),... View Details

Keywords: Consulting; Education; Emerging Markets; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Social Enterprise; Impact Investing; Financial Services (All)

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

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the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half... View Details

24 May 2017
News

Ilene H. Lang, MBA 1973

and helped take the company public. Along the way, she developed policies that enabled women to thrive at work—telecommuting (before it had a name) and flexible scheduling, among others. “There were no models for how to manage work life... View Details

Keywords: Susan Young

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

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Online Business in Society Courses | HBS Online

environmental, social, and governance (ESG) factors, and learn how to incorporate them into investment decisions and measure and manage their impact. 6 weeks, 5 hrs/week Pay by August 28 $1,850 Certificate Power and Influence for Positive... View Details

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In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details

25 Jun 2013
First Look

First Look: June 25

governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager... View Details

Keywords: Anna Secino

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Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

evaluating and launching new solutions in Subscription SaaS, Marketplace and Consumer spaces. She has passion for building zero to one, having also incubated a couple companies over the years – a real estate tech company with NYC-based venture studio, Alleycorp, and a... View Details

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

design, incubate and invest in DTC businesses through their multiple forms and iterations. Tell us about your SIP. Why is it exciting? Our SIP is called Managing Beyond Direct to Consumer (DTC) and we are in our second year of running it.... View Details

20 May 2008
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First Look: May 20, 2008

the implementation of the CRC 6S management system in all of CRC's 19 profit centers. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107015 'Doer's Profile' Bill Gates (William H.) (1955 - )... View Details

Keywords: Martha Lagace

13 Apr 2010
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First Look: April 13

Publication:Manufacturing and Service Operations Management (forthcoming) Abstract We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between... View Details

Keywords: Martha Lagace

05 Oct 2010
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First Look: October 5, 2010

tenure on the board and a prior career in investment banking/investment management are associated with proposing standards perceived as decreasing accounting "reliability"; while contributions to the Democratic Party are... View Details

Keywords: Sean Silverthorne

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

opposite is true. For example, we trust managers to carry out the interests of shareholders: We can build contracts to align manager incentives with those of shareholders, but we are never able to completely... View Details

Keywords: by Ann Cullen

01 Dec 2022
News

Full Court Press

Whitaker Peace & Development Initiative, and even former President Barack Obama. Strategic investors like Nigerian conglomerate owner Tunde Folawiyo and Tope Lawani (MBA 1995), co-CEO of Helios Fairfax Partners and cofounder and managing... View Details

Keywords: Dan Morrell

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

31 Aug 2010
First Look

First Look: August 31

possessed competitive advantages and management skills residing in contacts, knowledge, information, and relationships that sustained long-lasting and successful international businesses and that gave them genuine efficiency-enhancing... View Details

Keywords: Sean Silverthorne

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

economy and the history of ideas. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53906 2017 Advances in Strategic Management Capturing Value from Intellectual Property (IP) in a Global Environment By: Alcácer, Juan,... View Details

Keywords: Sean Silverthorne

June 2011 (Revised July 2012)
Case

Reversing the AMD Fusion Launch

By: Elie Ofek and Ryan Johnson

AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry

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