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Show Results For
- All HBS Web
(2,742)
- People (12)
- News (766)
- Research (1,616)
- Events (13)
- Multimedia (19)
- Faculty Publications (795)
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer... View Details
Keywords: Anna Secino
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 01 Mar 2024
- News
Action Plan: Wild at Heart
At first glance, Heather Evans (MBA 1983) might not seem the likeliest candidate for a career in ecological landscaping. A former chief marketing officer and “true urbanist” (“to the extent I used to hate visiting people in the country!”), Evans spent most of her life... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
rebuild them as good agents or executives for NCR. But he was influential. He was a great promoter of himself and of the idea that sales management had to be handled systematically, even "scientifically." He attracted many... View Details
Keywords: by Laura Linard
- Web
Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities - Recruiting
helping companies attract and retain candidates with diverse abilities. As a wheelchair user who utilizes voice recognition software, O’Grady has been intentional in seeking out remote workplaces where he can drive impact for a company in... View Details
- 01 May 2013
- News
Raphael Geismar, MBA 2006
For Raphael Geismar, chairman and CEO of Stumec, a French supplier of tools and equipment to the railway industry, the attraction to HBS was part aspiration, part continuity. “In France and everywhere,” Geismar says, “HBS is recognized as... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the... View Details
Keywords: Carmen Nobel
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details
Keywords: by Dina Gerdeman
- 31 Jan 2023
- Research & Ideas
It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’
are comparable across regions. Social impact jobs are ‘luxury goods’ If an employer seeking college-educated employees highlights the potential to improve society—and the job includes work toward those goals—they can attract strong... View Details
Keywords: by Rachel Layne
- 26 Aug 2014
- First Look
First Look: August 26
Publications August 2014 Management Science Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence By: Brooks, A.W., F. Gino, and M.E. Schweitzer Abstract—Although individuals can derive substantial benefits from exchanging information and... View Details
Keywords: Sean Silverthorne
- 26 Jun 2007
- Working Paper Summaries
Contracting in the Self-reporting Economy
- Research Summary
Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950 (BOOK)
In my first book manuscript, Experiments in Financial Democracy, I challenge the idea that it was colonial institutions that sent Brazil, a civil law country, down a particular path of corporate governance and finance. Detailed archival research reveals... View Details
- September 2024
- Case
InfraCredit and the Project Inception Facility
By: John Macomber, Namrata Arora and Maagatha Kalavadakken
Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details
Keywords: Infrastructure; Financial Institutions; Financial Instruments; Cost; Cash Flow; Capital; Assets; Financial Markets; Financial Strategy; Insurance; Energy; Product Development; Risk and Uncertainty; Business Strategy; Credit; Financial Services Industry; Energy Industry; Banking Industry; Africa; Nigeria
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
road, more easily accessible to inbound rather than outbound commuters who would more likely be thinking about what to buy for dinner. Foreign managers, transplanted from the UK, might not readily have these kinds of insights. And as a greenfield newcomer, Tesco would... View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- October 2013
- Article
Corporate Venturing
By: Josh Lerner
For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details
Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention
Lerner, Josh. "Corporate Venturing." Harvard Business Review 91, no. 10 (October 2013): 86–94.
- 2009
- Working Paper
Negotiating the Path of Abraham
By: Kimberlyn Leary, James K. Sebenius and Joshua Weiss
In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle East. It begins in the ancient ruins of Harran, in... View Details
Keywords: Development Economics; Social Entrepreneurship; Negotiation; Business and Community Relations; Business and Government Relations; Religion; Environmental Sustainability; Tourism Industry; Middle East
Leary, Kimberlyn, James K. Sebenius, and Joshua Weiss. "Negotiating the Path of Abraham." Harvard Business School Working Paper, No. 10-049, December 2009.