Always On - Publications - Faculty & Research

11 Jul 2012
Research & Ideas

The Future of Boards

do you use? Then you get into a very messy debate. To what extent should boards focus on shareholders? To what extent should they focus on other stakeholders in society at large? A lot of people are arguing... View Details

Keywords: by Julia Hanna

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

The COVID-19 pandemic continues to rock the workplace with no end in sight, leaving business leaders to struggle with a wide variety of challenges, including keeping staff members happily engaged—and employed. To make sense of the pandemic’s impact View Details

Keywords: by Dina Gerdeman

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

because it draws upon the power of the founding myths of the country (the myth of success, the frontier myth, the city on a hill) and reinterprets these myths in a way that provides meaning for men who work in large companies in an... View Details

Keywords: by Manda Salls

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

You've held your own while negotiating dozens of successful deals. Even so, you want to take your game to the next level. What's the next step? There are plenty of guides that offer tips on negotiation strategies. As useful as these are... View Details

Keywords: by Julia Hanna

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

case, the sunk cost effect weakens the further one is from that initial payment. Now consider the member who makes payments monthly. For him or her, the cost of membership will always be vivid and they will... View Details

Keywords: by Manda Mahoney

29 Nov 2006
Research & Ideas

Rich or Royal: What Do Founders Want?

order to increase dramatically their chances of ending up with high levels of both. However, I'm always looking for new cases and new examples of founders who were able to achieve both. In particular, I would love to write a case View Details

Keywords: by Sarah Jane Gilbert; Financial Services

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market Strategy, Rangan introduces the... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

Publications