Always On - Publications - Faculty & Research

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

case, the sunk cost effect weakens the further one is from that initial payment. Now consider the member who makes payments monthly. For him or her, the cost of membership will always be vivid and they will... View Details

Keywords: by Manda Mahoney

29 Nov 2006
Research & Ideas

Rich or Royal: What Do Founders Want?

order to increase dramatically their chances of ending up with high levels of both. However, I'm always looking for new cases and new examples of founders who were able to achieve both. In particular, I would love to write a case View Details

Keywords: by Sarah Jane Gilbert; Financial Services

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

more effectively design and measure complex projects and organizations. Sean Silverthorne: What drew you to the NASA/JPL Mars program as potential case material? Alan MacCormack: First, it was an ideal context in which to explore one of... View Details

Keywords: by Sean Silverthorne

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The three of us thought that in the context of the economic and social problems at the turn of the 21st century—not COVID-19 but plenty of other concerns—it would be interesting to assemble groups of outstanding business leaders to learn what future problems they... View Details

Keywords: by Martha Lagace

27 Sep 2011
First Look

First Look: September 27

demonstrates that SFP always enables truth to speak to power safely, and in a majority of cases enables senior teams to transform silent barriers into strengths, realign their organization's design and strategic management process with... View Details

Keywords: Sean Silverthorne

21 Apr 2009
First Look

First Look: April 21, 2009

shock that occurred when the agency expanded the scope of its ratings. Our study is among the first to theorize about the impact of ratings on subsequent performance, and we introduce important contingencies that influence firm response.... View Details

Keywords: Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market Strategy, Rangan introduces the... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

24 Jul 2007
First Look

First Look: July 24, 2007

Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the... View Details