Publications

Find at Harvard

Read Now

16 Nov 2010
First Look

First Look: November 16, 2010

Users? Anita Elberse and Sunil GuptaHarvard Business School Case 510-053 In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent... View Details

Keywords: Sean Silverthorne

July 2024
Supplement

Pacific Lake Partners (A)

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In 2009, Coley Andrews and Jim Southern endeavored to raise a private equity fund for investment solely in search... View Details

Keywords: Search Fund; Entrepreneurship Through Acquisition; Entrepreneurship; Private Equity; Investment; North America

May 2024
Supplement

gWorks (B)

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

September 2024
Supplement

Revenue Solutions, LLC (A)

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Ari Wasserman and Nick esayian were both dissatisfied with their future prospects in their current careers. Wasserman,... View Details

Keywords: Personal Development and Career; Partners and Partnerships; Ownership

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States

Educators

Web

Live from Klarman Hall - Alumni

available below. Women's Leadership Summit: Celebrating and Advancing Women Leaders November 7 & 8, 2024 In early November, over 600 HBS alumni came back to campus for the Women’s Leadership Summit. For the full list of speaker bios, visit the conference website .... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

case:https://cb.hbsp.harvard.edu/cbmp/product/116058-PDF-ENG Harvard Business School Case 817-048 Augmedix In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also... View Details

Keywords: Sean Silverthorne

May 2024
Supplement

gWorks (A)

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

November 2018 (Revised February 2019)
Teaching Plan

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Platforms And Ecosystems; Startup; Creative Industries; Digital Marketing; Podcasting; Business Startups; Media; Entertainment; Growth and Development Strategy; Digital Platforms; United States

March 2018
Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

21 Aug 2018
News

Why Your Kid Should Be a Rebel

April 2014
Supplement

Ingrid Johnson: Reflections on Leading Change

By: Michael Tushman

This case discusses the issue of leading change at the business banking division of Nedbank, a prominent South African bank, between 2005 and 2009. (This timeframe, beginning just 11 years after Apartheid's end, covers Ingrid Johnson's leadership of this division... View Details

Keywords: Leading Change; Restructuring; Personal Development and Career; Commercial Banking; Banking Industry; South Africa

September 2020 (Revised May 2024)
Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details

Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles

Educators

March 2021
Teaching Note

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes

Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details

Keywords: Sales Calls; Sales; Competency and Skills

May 2018
Supplement

Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited excerpt from a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

Keywords: Leading Change; Gender; Employment; Business and Government Relations; Growth and Development; Working Conditions; Japan

August 2011 (Revised July 2012)
Case

Sealed Air Corporation: Deciding the Fate of VTID

By: Elie Ofek

In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details

Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry

Educators