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Courses by Faculty Unit - Course Catalog

Operations Management) Suraj Srinivasan Spring 2026 Q4 1.5 Strategy Execution Robert Simons Spring 2026 Q4 1.5 Systems for Scaling Ventures (SSV) (also listed under Entrepreneurial Management) Tatiana Sandino Spring 2026 Q3Q4 3.0... View Details

January 2009
Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details

Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry

May 2017
Teaching Note

Hilti Fleet Management (A) and (B)

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details

December 2018 (Revised May 2021)
Background Note

Making UK Energy Smarter

By: John R. Wells and Benjamin Weinstock

This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its View Details

Keywords: Dina Gerdeman

January 2004 (Revised February 2006)
Case

Raymond James Financial

Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the "middle" of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Marketing; Distribution Channels; Human Resources; Financial Services Industry; Service Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

show that the decline in auctions was not driven by changes in the type of sellers and items. Instead, seller incentives changed. We estimate the demand facing individual sellers at different points in time and document falling sale... View Details

Keywords: Sean Silverthorne

Web

Tsedal Neeley | About

work worldwide, as well as her patented software simulation on global collaboration . Prior to her academic career, Tsedal spent a decade working for companies like Lucent Technologies and The Forum Corporation in various roles, including View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

asymmetric battles often is the seemingly sudden end of a great firm. From the incumbent's perspective, every action it takes is rational. But the outcome is devastating. Disruption is the strategy that creates and capitalizes on... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

"Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing directly to consumers, Casola would also consider strategies for... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

16 Sep 2008
First Look

First Look: September 16, 2008

firms otherwise sheltered from entry by standalone rivals may be vulnerable to an adjacent platform provider's envelopment attack. We analyze conditions under which envelopment strategies are likely to succeed. Download the paper:... View Details

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

03 Oct 2007
Research & Ideas

Dealing with the ‘Irrational’ Negotiator

Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond. The following excerpt describes strategies and tactics to overcome another party's counterproductive behavior and keep the deal on track. These are ideas that... View Details

Keywords: by Deepak Malhotra & Max H. Bazerman

04 Feb 2014
First Look

First Look: February 4

implemented. But strong vision about the wrong decisions, such as subordinate or others' decisions, may be detrimental to strategy and its implementation. Download working paper: http://ssrn.com/abstract=2383972 Cases & Course... View Details

Keywords: Sean Silverthlorne

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

behavior and election outcomes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55006 Harvard Business School 518-108 Casper Sleep Inc. (B): Growth Strategy No abstract available. Purchase this... View Details

Keywords: Dina Gerdeman

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details

Keywords: by James Heskett; Retail

10 Dec 2013
Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology

December 2009
Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian

What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details

Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions

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