Publications

Program

General Management Program

member of the HBS alumni community—gaining exclusive access to our vast global alumni network and an array of resources that facilitate lifelong learning, growth, and success. Learn more. Admissions Criteria and Process We admit... View Details

Clubs

Texas Club

November 2018
Case

Swissgrid: Enterprise Risk Management in a Digital Age

By: Robert S. Kaplan and Anette Mikes

Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market. With 41 connections to other European... View Details

Keywords: Enterprise Risk Management; Energy Transmission; Risk and Uncertainty; Risk Management; Energy; Energy Industry; Utilities Industry; Switzerland

20 Jul 2012
News

Use Social Media to Partner with Customers and Improve Service

June 2018
Case

Feeding America (A)

By: Scott Duke Kominers and Alan Lam

This case describes how Feeding America, the third-largest nonprofit organization in the U.S., designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of... View Details

Keywords: Social Enterprise; Nonprofit Organizations; Food; Resource Allocation; Fairness; Performance Efficiency; United States

Article

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

By: Shoshana Zuboff

This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details

Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics

SSRN

Find at Harvard

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

"network effects"—the idea that the value or utility of a product goes up as more people use it. A telephone holds no value if there is only one in the world—but the technology becomes increasingly valuable as more people use it. In a business with strong... View Details

Keywords: by Sean Silverthorne; Computer; Education

February 2008 (Revised March 2008)
Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry

2018
Working Paper

The State of Open Source Server Software

By: Shane Greenstein and Klaus Ackermann

The study assembles new data to construct a census of worldwide web server use across the globe. We document a large concentration of investment in the United States, and a wide dispersion across scores of countries. We find tens of billions of dollars of unmeasured... View Details

Keywords: Internet; Open Source; Internet and the Web; Policy; Open Source Distribution; Internet and the Web; Global Range