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Publications

Publications

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  • All HBS Web  (3,020)
    • People  (24)
    • News  (824)
    • Research  (1,599)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,107)

Show Results For

  • All HBS Web  (3,020)
    • People  (24)
    • News  (824)
    • Research  (1,599)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,107)
← Page 56 of 3,020 Results →
  • Web

Business & Environment - Faculty & Research

difficult decisions about the role of corporations in society. This note includes five selected examples, including Tractor Supply addressing DEI programs and climate targets after an activist launched a social media campaign; McDonald’s... View Details
  • Web

Hidden Workers, Untapped Talent - Managing the Future of Work

their strengths and talents, leaders need to understand what's preventing them from hiring "hidden workers" in the first place and how to better reach them. Media Coverage ‘Misfits’ in Power: When a Company Needs a Leader CEO, But Gets a... View Details
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting
  • 08 Feb 2013
  • Working Paper Summaries

The Dynamic Advertising Effect of Collegiate Athletics

Keywords: by Doug J. Chung; Sports
  • TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
  • February 2021
  • Supplement

HNA Group: Global Excellence with Chinese Characteristics (C)

By: William C. Kirby, Billy Chan and John P. McHugh
July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details
Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China
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Kirby, William C., Billy Chan, and John P. McHugh. "HNA Group: Global Excellence with Chinese Characteristics (C)." Harvard Business School Supplement 321-123, February 2021.
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting
  • Web

Topics - HBS Working Knowledge

Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
  • 18 Aug 2022
  • Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

plan. Consulting firms and media outlets have conducted surveys and interviews about return-to-office policies and future work. Leaders should leverage easily accessible data to understand their employees better. Second, employees want... View Details
Keywords: by Hise Gibson and MaShon Wilson
  • 05 Apr 2011
  • First Look

First Look: April 5

  PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest self-service technology transactions is... View Details
Keywords: Sean Silverthorne
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • October 2017 (Revised November 2017)
  • Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details
Keywords: New York City; NYC; 311; NYC311; Big Data; Equal Access; Bias; Data Analysis; Public Entrepreneurship; Urban Informatics; Predictive Analytics; Chief Data Officer; Data Analytics; Cities; City Leadership; Analytics and Data Science; Analysis; Prejudice and Bias; Entrepreneurship; Public Sector; City; Public Administration Industry; New York (city, NY)
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Kontokosta, Constantine E., Mitchell Weiss, Christine Snively, and Sarah Gulick. "NYC311." Harvard Business School Case 818-056, October 2017. (Revised November 2017.)
  • Web

Case Research & Writing Group - Faculty & Research

case researchers have the following qualities: Ability to develop and write HBS cases (in support of faculty) on a variety of business subjects, usually in print, though sometimes in media such as web-based video. In addition to writing... View Details
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

growth, voting rules, and media consumption, vs. individual factors, such as race and education. We use individual-level panel data covering the vast majority of the U.S. voting-age population from 2008 to 2014 and track changes in... View Details
Keywords: Dina Gerdeman
  • Web

Faculty & Research - Race, Gender & Equity

of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and broadcast media outlets. Life &... View Details
  • Web

Business History - Faculty & Research

; Governance Compliance ; Governance Controls ; Policy ; Political Elections ; Business History ; Information ; Law ; Legal Liability ; Laws and Statutes ; Management ; Marketing ; Advertising ; Media ; Performance ; Problems and... View Details
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