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Show Results For
- All HBS Web
(18,562)
- People (25)
- News (3,345)
- Research (12,379)
- Events (96)
- Multimedia (276)
- Faculty Publications (10,323)
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- October 1989
- Background Note
Organizing and Implementing the Marketing Effort: Course Overview
Keywords: Marketing
Cespedes, Frank V. "Organizing and Implementing the Marketing Effort: Course Overview." Harvard Business School Background Note 590-041, October 1989.
- November 1988
- Teaching Note
IBM Marketing Organization (A) and (B), Teaching Note
Keywords: Marketing
- 1992
- Book
The Marketing Roles and Impact of "Tombstone" Advertising
By: S. A. Greyser and J. M. Case
Keywords: Advertising
- August 2010
- Article
Modern Indian Art: The Birth of a Market
By: Mukti Khaire and Sean Silverthorne
Khaire, Mukti, and Sean Silverthorne. "Modern Indian Art: The Birth of a Market." Harvard Business School Working Knowledge (August 2010).
- June 2024
- Article
Counterparty Risk and Counterparty Choice in the Credit Default Swap Market
By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega
We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a... View Details
Keywords: Credit Derivatives and Swaps; Market Participation; Risk and Uncertainty; Price; Financial Markets; Credit
Du, Wenxin, Salil Gadgil, Michael Gordy, and Clara Vega. "Counterparty Risk and Counterparty Choice in the Credit Default Swap Market." Management Science 70, no. 6 (June 2024): 3808–3826.
- July 6, 2011
- Article
Fine Time to Wade Into Money Market Funds
By: Robert C. Pozen and Theresa Hamacher
Pozen, Robert C., and Theresa Hamacher. "Fine Time to Wade Into Money Market Funds." Washington Post (July 6, 2011).
- winter 2000
- Article
Beyond Market Orientation: When Customers and Suppliers Disagree
By: C. Steinman, R. Deshpande and J. U. Farley
Steinman, C., R. Deshpande, and J. U. Farley. "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109–119.
- July 2003
- Article
How the Quest for Efficiency Corroded the Market
By: Paul M. Healy and Krishna G. Palepu
Healy, Paul M., and Krishna G. Palepu. "How the Quest for Efficiency Corroded the Market." Harvard Business Review 81, no. 7 (July 2003).
- 1986
- Chapter
Firm and Market Interfaces of Profit Center Control
By: Robert G. Eccles Jr. and Harrison C. White
- June 2008
- Article
The Market for Mergers and the Boundaries of the Firm
By: Matthew Rhodes-Kropf and David Robinson
We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details
Rhodes-Kropf, Matthew, and David Robinson. "The Market for Mergers and the Boundaries of the Firm." Journal of Finance 63, no. 3 (June 2008): 1169–1211.
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- 1999
- Chapter
Organizations and Markets at Harvard Business School, 1984-1996
By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Baker, George P., Michael C. Jensen, Carliss Y. Baldwin, and Karen H. Wruck. "Organizations and Markets at Harvard Business School, 1984-1996." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
- summer 1988
- Article
Simultaneous Signaling to the Capital and Product Markets
By: David S. Scharfstein, Robert Gertner and Robert Gibbons
Scharfstein, David S., Robert Gertner, and Robert Gibbons. "Simultaneous Signaling to the Capital and Product Markets." RAND Journal of Economics 19, no. 2 (summer 1988): 173–190.
- Article
A Choice Prediction Competition for Market Entry Games: An Introduction
By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
- October 1997
- Article
Vacancy Chains and Equilibration in Senior-Level Labor Markets
By: Y. Blum, A. E. Roth and U. G. Rothblum
Blum, Y., A. E. Roth, and U. G. Rothblum. "Vacancy Chains and Equilibration in Senior-Level Labor Markets." Journal of Economic Theory 76, no. 2 (October 1997): 362–411.
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- Article
Scale Economies in Statistical Analyses of Market Power
By: R. E. Caves, J. Khalizadeh-Shirazi and M. E. Porter
Caves, R. E., J. Khalizadeh-Shirazi, and M. E. Porter. "Scale Economies in Statistical Analyses of Market Power." Review of Economics and Statistics 57, no. 2 (May 1975): 133–140.
- 1976
- Other Unpublished Work
Simulation of the Market Effects of Housing Allowance
By: Dutch Leonard, Gregory K. Ingram and Robert Schafer
- November 2020
- Article
Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda
By: Livia Alfonsi, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman and Anna Vitali
We design a labor market experiment to compare demand- and supply-side policies to tackle youth unemployment, a key issue in low-income countries. The experiment tracks 1700 workers and 1500 firms over four years to compare the effect of offering workers either... View Details
Alfonsi, Livia, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman, and Anna Vitali. "Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda." Econometrica 88, no. 6 (November 2020): 2369–2414.
- fall 1998
- Article
The Pedagogy of Executive Education in Business Markets
By: V. K. Rangan, Das Narayandas and Gerald Zaltman
Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).