Filter Results:
(4,517)
Show Results For
- All HBS Web
(4,517)
- People (5)
- News (892)
- Research (2,757)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,322)
Show Results For
- All HBS Web
(4,517)
- People (5)
- News (892)
- Research (2,757)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,322)
- 28 Feb 2023
- Research & Ideas
Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note
the hiring market continues to prove challenging, and employers across the spectrum commit to diverse hiring practices, apprenticeships could create a pipeline for homegrown talent. “It raises a lot of concerns among some teachers and... View Details
Keywords: by Michael Blanding
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
- 05 Jul 2006
- Working Paper Summaries
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- 21 Jan 2014
- First Look
First Look: January 21
Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before... View Details
Keywords: Sean Silverthorne
- August 2022 (Revised June 2024)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
Yifei Wu
Yifei Wu is a doctoral student in the Strategy Unit at Harvard Business School with primary research interests in innovation and entrepreneurship in emerging markets. She works with impact-driven ventures to understand challenges and frictions to successful value... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
such behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew its consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments.... View Details
Keywords: Martha Lagace
- April 22, 2021
- Article
Shareholders Are Pressing for Climate Risk Disclosures. That's Good for Everyone
By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
Does shareholder activism induce firms to voluntarily disclose climate change risks? And how do markets respond to these disclosures? New research finds that the extent of climate-risk disclosure increases by approximately 4.6% for each environment-related proposal... View Details
Keywords: Reporting; Transparency; Activism; Shareholder Activism; Shareholder Engagement; Climate Change; Corporate Disclosure; Investment Activism; Business and Shareholder Relations
Flammer, Caroline, Michael W. Toffel, and Kala Viswanathan. "Shareholders Are Pressing for Climate Risk Disclosures. That's Good for Everyone." Harvard Business Review Digital Articles (April 22, 2021).
Krishna G. Palepu
KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details
- June 2012
- Case
GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships
By: Arthur A. Daemmrich and Ian McKown Cornell
Three years into a major public-private partnership between GlaxoSmithKline and Fiocuz, Brazil's principal health institute, the company assesses technology transfer and joint research under the agreement. GSK was selling its Synflorix vaccine (against pediatric... View Details
Keywords: Public-Private Partnerships; Business and Government Relations; Foreign Direct Investment; Health Care and Treatment; Globalized Firms and Management; Biotechnology Industry; Pharmaceutical Industry; Brazil
Daemmrich, Arthur A., and Ian McKown Cornell. "GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships." Harvard Business School Case 712-049, June 2012.
- September 2003 (Revised October 2005)
- Case
Performance Pay for MGOA Physicians (A)
Examines the transition of an orthopedic surgical group at a premier teaching and research hospital from a system in which the surgeons are compensated with flat salaries to a system where they are compensated based on profitability. Allows for an examination of... View Details
Keywords: Value Creation; Motivation and Incentives; Nonprofit Organizations; Health Care and Treatment; Compensation and Benefits; Health Industry
Barro, Jason R., Kevin J. Bozic, and Aaron Zimmerman. "Performance Pay for MGOA Physicians (A)." Harvard Business School Case 904-028, September 2003. (Revised October 2005.)
Winning in Emerging Markets: A Roadmap for Strategy and Execution
Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country - or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical... View Details
- 08 Dec 2023
- Video
Family Businesses in MENA: Setting the Gold Standard
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details
- 26 Jun 2017
- News
How Cellophane Changed the Way We Shop for Food
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
at Urbana-Champaign. “Our study suggests that an increase in wages will decrease theft, but won't fully pay off” With this research, Sandino and Chen contribute to a growing body of knowledge about how wages affect employee behavior and social norms in the workplace.... View Details
- 08 Nov 2022
- Research & Ideas
How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate
education, or economic development, finds Harvard Business School Assistant Professor Anke Becker in a recent working paper called “On the Economic Origins of Restricting Women’s Promiscuity.” Her research investigates the origin of... View Details
Keywords: by Kara Baskin
- 26 Apr 2019
- HBS Seminar
Maryaline Catillon, Harvard University
- 09 Jul 2013
- News