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  • All HBS Web  (3,952)
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    • News  (678)
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    • Events  (20)
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  • All HBS Web  (3,952)
    • People  (4)
    • News  (678)
    • Research  (2,606)
    • Events  (20)
    • Multimedia  (36)
  • Faculty Publications  (1,851)
← Page 56 of 3,952 Results →
  • October 2010
  • Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
  • April 2010
  • Article

Complex Business Models: Managing Strategic Paradoxes Simultaneously

By: Wendy K. Smith, Andrew Binns and Michael Tushman
As our world becomes more global, fast paced and hypercompetitive, competitive advantage may increasingly depend on success in managing paradoxical strategies - strategies associated with contradictory, yet integrated tensions. We identify several types of complex... View Details
Keywords: Business Model; Management; Strategy
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Smith, Wendy K., Andrew Binns, and Michael Tushman. "Complex Business Models: Managing Strategic Paradoxes Simultaneously." Special Issue on Business Models. Long Range Planning 43, no. 2 (April 2010): 448–461.
  • April 2009
  • Case

Performance Management at Intermountain Healthcare

By: Richard M.J. Bohmer and Alexander Romney
Intermountain Healthcare is a 21-hospital integrated delivery system serving Utah and southern Idaho that is nationally recognized for its highly structured approach to managing the quality of clinical care. This case describes Intermountain's system for improving... View Details
Keywords: Financial Strategy; Health Care and Treatment; Standards; Service Delivery; Outcome or Result; Motivation and Incentives; Health Industry; Idaho; Utah
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Bohmer, Richard M.J., and Alexander Romney. "Performance Management at Intermountain Healthcare." Harvard Business School Case 609-103, April 2009.
  • June 2007
  • Article

Which Levers Boost ROI?

By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Keywords: Mathematical Methods; Financial Markets; Investment Return
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Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.
  • January 2004
  • Case

America Latina Logistica

Describes the turnaround of America Latina Logistica, a $200 million revenue, formerly state-owned, railway in Brazil that has been restored to profitability by its CEO, a recent MBA graduate. After successfully transforming the company's operations, finances, and... View Details
Keywords: Rail Transportation; Mergers and Acquisitions; Business Strategy; Rail Industry; Brazil
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Sull, Donald N., Fernando Martins, and Andre Delben Silva. "America Latina Logistica." Harvard Business School Case 804-139, January 2004.
  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • 09 Mar 2018
  • News

The Supply Chain Economy and the Future of Good Jobs in America

  • 31 Mar 2016
  • News

Products to Platforms: Making the Leap

    High Commitment High Performance: How to Build A Resilient Organization for Sustained Advantage

    How to create the high-performance, high-commitment organization.

    Integrating knowledge from strategic management, performance management, and organization design, strategic human resource expert and Harvard Business School Professor Michael Beer outlines... View Details

    • 28 Apr 2010
    • Research & Ideas

    Earth Day Reflections

    Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details
    Keywords: by Staff
    • January 2014
    • Supplement

    Amgen Inc.: Pursuing Innovation and Imitation? (B)

    By: Ian Mackenzie
    The (B) case reveals that Sharer decided that Amgen should enter the emerging biosimilars business. However, he took the better part of a year to syndicate the decision across the senior team while in parallel investing in some time-critical process development. The... View Details
    Keywords: Corporate Strategy; Pharmaceutical Industry; Biotechnology Industry; United States
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    Mackenzie, Ian. "Amgen Inc.: Pursuing Innovation and Imitation? (B)." Harvard Business School Supplement 714-426, January 2014.
    • January 2011 (Revised November 2014)
    • Case

    Mochi Media

    By: Thomas R. Eisenmann and Amit Jain
    In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
    Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
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    Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
    • December 2007 (Revised July 2009)
    • Case

    Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

    GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details
    Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe
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    Isenberg, Daniel J. "Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?" Harvard Business School Case 808-033, December 2007. (Revised July 2009.)
    • 22 Feb 2016
    • News

    Every Company Needs a Growth Manager

    • Program

    Leadership for Senior Executives

    team Take innovation to the next level Create a context that encourages the development of both bottom-up and top-down ideas for improvement Integrate design-thinking principles into your innovation practices Evaluate whether your culture... View Details
    • December 2019 (Revised June 2025)
    • Case

    Mãe Terra and Unilever (A)

    By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
    The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
    Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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    Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2025.)
    • August 2015 (Revised August 2015)
    • Case

    Hoag Orthopedic Institute

    By: Robert S. Kaplan and Jonathan Warsh
    Two groups of orthopedic surgeons form a joint venture with a community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the... View Details
    Keywords: Outcomes Measurement; Bundled Payment; Health Care; Activity-based Costing And Management; Measurement and Metrics; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Care and Treatment; Outcome or Result; Health Industry
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    Kaplan, Robert S., and Jonathan Warsh. "Hoag Orthopedic Institute." Harvard Business School Case 115-023, August 2015. (Revised August 2015.)
    • October 2013
    • Case

    Pearle Vision: Clearly Different?

    By: Rajiv Lal and Natalie Kindred
    Ohio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision, with 266 corporate stores and 356 franchised stores in... View Details
    Keywords: Eye Care; Competitive Advantage; Market Participation; Retail Industry; Health Industry; United States
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    Lal, Rajiv, and Natalie Kindred. "Pearle Vision: Clearly Different?" Harvard Business School Case 514-015, October 2013.
    • 2009
    • Working Paper

    Asset Specificity and Vertical Integration: Williamson's Hypothesis Reconsidered

    By: Christian Alejandro Ruzzier
    A point repeatedly stressed by transaction cost economics is that the more specific the asset, the more likely is vertical integration to be optimal. In spite of the profusion of empirical papers supporting this prediction, recent surveys and casual observation suggest... View Details
    Keywords: Assets; Vertical Integration
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    Ruzzier, Christian Alejandro. "Asset Specificity and Vertical Integration: Williamson's Hypothesis Reconsidered." Harvard Business School Working Paper, No. 09-119, April 2009.
    • 12 Jul 2010
    • Research & Ideas

    Rocket Science Retailing: A Practical Guide

    Adopting a technology without understanding its power and limitations usually ends in disaster. To leverage a technology optimally, pay careful attention to how the technology integrates with the company's operations and business model.... View Details
    Keywords: by Martha Lagace; Retail; Auto
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